Adobe Launches Acrobat AI Assistant and Teases Generative AI Tools in Premiere Pro

Generative AI Adobe Premiere

The new AI Assistant in Adobe’s Acrobat and Reader products is going out of beta today, and it’s also launching on mobile in beta. Today, the company also teased the addition of new generative AI video tools in Premiere Pro later this year.

Adobe’s Acrobat AI Assistant has been available in beta since February, and it works across the free Reader or paid Acrobat desktop apps, the web through Acrobat’s existing Google Chrome and Microsoft Edge extensions, and mobile. Adobe is offering it as an add-on subscription with an early access pricing of $4.99/month, which will be available until June 5, 2024. On mobile, however, the beta version of the AI Assistant is free to use for a limited time in the Reader mobile app.

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The Acrobat AI assistant can summarize PDFs, generate responses with clickable links, and help users create emails, presentations, and more with the information from a PDF. The AI Assistant also works with Office files (converted first into PDFs), and Adobe says that it doesn’t use customer data to train its generative AI tool. As of today, the Acrobat AI assistant only supports English, but Adobe plans to add support for more languages soon.

For video editors working with Adobe Premiere Pro, Adobe also detailed how new generative AI tools will make it easy to add or remove objects in a scene or add frames to make clips longer. Moreover, the new generative AI technology powered by Adobe’s Firefly AI models will let users create new footage with a simple text prompt.

While Adobe is working on a new video model for Firefly, the company is also planning to integrate third-party generative AI models from OpenAI, Pika Labs, and Runway into Premiere Pro. The company said the new effort was building on the existing rich plugin ecosystem on its Creative Cloud suite.

“Early explorations show how professional video editors could, in the future, leverage video generation models from OpenAI and Runway, integrated in Premiere Pro, to generate B-roll to edit into their project. It also shows how Pika Labs could be used with the Generative Extend tool to add a few seconds to the end of a shot,” Adobe explained today.

While Generative AI tools will come to Premiere Pro later this year, Adobe is also planning to enable new AI-powered audio workflows in May. They will follow the addition of an Enhance Speech tool in Premiere Pro in February.

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