These are the Sites Driving Passkey Adoption

Dashlane recently revealed which websites and services are driving passkey adoption as a more modern and secure authentication method. The news comes from the security firm’s first-ever Dashlane Passkey Report, which is based on hundreds of thousands of anonymized passkey authentications over the previous the past year.

“Compromised and weak passwords remain at the heart of most breaches, causing immense financial and reputational harm,” Dashlane’s John Bennett writes in the report. “The growing use of passkeys as a replacement for the password promises to be a boon for businesses and users alike. It fundamentally rewrites access to apps and services by removing login friction and significantly raising the security bar for everyone with phishing-resistant authentication.”

According to the report, “sticky” consumers apps–those used much more frequently on a daily or weekly basis–are leading the passkey push. And perhaps not surprisingly, Amazon is growing the fastest, with 89 percent growth in the use of passkeys over the previous three months. The rest of the top five includes Target (70.5 percent growth), Moneybird (60.4 percent), eBay (43.3 percent), and Adobe (42.4 percent).

Not surprisingly, GitHub, which I’ve highlighted for its exemplary passkey support, shows strong 36.1 percent growth. But Big Tech platform makers are further down in this list: Apple, with 29.9 percent growth, is in 12th place, while Google, with 28.6 percent growth, is in 14th. Dashlane notes that this is where its stats can get skewed because users authenticating with Apple and Google are less likely to do so through a third-party service. (That said, using a password manager for this makes passkeys portable, and I’ve done this where possible, including with my Google accounts.)

Dashlane also looked at the strength of passkey usage compared to other forms of authentication. Here, eBay came out in front, with 13.8 percent of its users authenticating with passkeys. The rest of the top 5 in this category include Amazon (5 percent), Google (4.4 percent), GitHub (3.4 percent), and Stripe (1.8 percent).

As for Dashlane itself, the password manager maker says that passkey usage is skyrocketing on its service, with an over 400 percent increase since the beginning of 2024. One in five active Dashlane users have at least one passkey stored in their Dashlane credential vault.

You can learn more about passkeys from Dashlane.