Google Launches Universal Shopping Cart in the US

Google is starting to roll out the Universal Cart it first announced at its I/O developer conference in May. The new feature is coming first to Google Search and the Gemini app in the US, where it will allow users to save products from multiple retailers, keep track of discounts, and more when they’re shopping online using Google services.

This Universal Cart leverages Google’s Shopping Graph, which tracks over 60 billion product listings on the Internet, and it also uses Google Pay and the Universal Commerce Protocol (UCP) for checkout. In practice, users can add products from various retailers across the web to their cart, get updates on pricing and inventory changes, and the Google Wallet integration will also surface hidden savings based on saved cards’ perks.

When Google Search and Gemini users are ready to pay for items in their Universal Cart, they can proceed with Google Pay. However, they can also transfer their items directly to supported merchants’ carts to complete their purchases. Google mentioned Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify merchants as supported partners. “Either way, you will receive direct confirmations and customer support from the merchant, and they will remain the seller of record,” the company explained.

Google is starting to roll out this Universal Cart in the US right when the holiday shopping season is about to kick off. There’s no word yet on when it will become available in other markets.