T-Mobile Announces Flexible T-Mix Plans With Partner Benefits

T-Mobile wants to shake up the US carrier market with the upcoming launch of personalized mobile plans called T-Mix. The new plans will launch in the US in November, and T-Mobile has teamed up with Apple, Delta, DoorDash, ESPN, Google, Hulu, Netflix, Pandora, Paramount+, SiriusXM, Xbox, and YouTube to let customers pick up the perks they want with their subscription.

“Built on the foundation of America’s Best Network and T‑Mobile’s member perks, including T‑Mobile Tuesdays which offered over $900 worth of freebies per customer last year, the all-new T-Mix program adds a giant leap in personalization with the introduction of Picks. With T-Mix, customers can use Picks toward a range of benefits spanning streaming, music, gaming, food delivery, sports, AI, wireless benefits and device promotions — with the freedom to choose when and which line uses Picks to get a new phone,” the company said today.

T-Mobile will offer three T-Mix plans (Standard, More, and Loaded) for up to four lines, and all plans include T‑Mobile member perks such as exclusive hotel and rental car perks, discounts and freebies through T-Mobile Tuesdays, and more. The base T-Mix Standard plan starts at $55/month for one line and one perk: Customers will get to choose between Apple TV, DashPass by DoorDash, Google AI Plus, Netflix Standard with ads, Paramount+, YouTube Premium Lite, and more.

T-Mix More starts at $75/month for one line and includes 2 Picks, and here, T-Mobile adds Apple Music Individual, Google AI Pro, Pandora Premium, Xbox Game Pass Premium, and YouTube Premium. Lastly, T-Mix Loaded starts at $95/month for one line and includes 3 Picks, with Netflix Standard and Xbox Game Pass Ultimate added as additional choices.

“T-Mix is the latest in T‑Mobile’s customer-first revolution to wireless, based on the simple belief that wireless plans should fit into customers’ lives, not the other way around,” T-Mobile said today. The mobile carrier added that it’s planning to add new partners and benefits over time, and subscribers will be able to choose different picks every three months.