Microsoft Bing Is Testing a New Logo

Posted on April 1, 2020 by Mehedi Hassan in Bing + MSN with 13 Comments

Microsoft seems to be working on a new logo for its Bing search engine. The search engine’s new logo seems to be part of the larger Fluent Design rebrand within Microsoft.

As you may remember, Microsoft started introducing Fluent Design-inspired icons for its Office suite back in 2018, with the company later announcing its plans to redesign over 100 icons in 2019. Most recently, the company started introducing new Windows 10 icons inspired by the same style.

The new Bing logo is essentially what you would expect: a much more modern logo, with a Fluent Design influence. The logo no longer has sharp corners, and it has some depth that makes it stand out, too. The new logo isn’t significantly different from the existing Bing logo, and that’s a good thing.

Here’s how it looks like in the search results pages:

Microsoft is yet to officially announce the new Bing logo, but we believe this is the first time we are getting a look at the new Bing logo. The company seems to be A/B testing the new logo with a small portion of users, and our tipster spotted the new logo with Bing’s region set to US (English).

A Microsoft spokesperson said the company has nothing to share regarding the new Bing logo at the moment.2

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Comments (13)

13 responses to “Microsoft Bing Is Testing a New Logo”

  1. yoshi

    In true Microsoft fashion, I'm seeing it through Chrome, but not Edge yet. Looks good though.

  2. codymesh

    it looks good but man that typeface kills me.

  3. safesax2002

    I like it too.

  4. StevenLayton

    Sure, it's a nice logo but....(insert your gripe here)

  5. olditpro2000

    Looks nice. I'm sure the 4 or 5 Bing users will love it. ;)

  6. Travis

    Starting to remind me of the Bixby logo.

  7. Sykeward

    I like the white version of the icon especially. It reminds me of the style they used to use on the Office for Mac side (but have since moved away from)


  8. wright_is

    Still showing up as angular for me. The logo passes better to new Edge and Office logos.

  9. Ulfvar

    I love the new logo, but I do wish they would have kept the green colour of the old logo.

  10. Winner

    Is updating all of the ancient UI elements in Windows 10 part of the redesign?

  11. Greg Green

    I think it’s cute that there are still bing workers. Part of the bunch of spaghetti noodles on the bottom of the graph, but they’re still there, and even making icons!


    I wonder what the vibe is in that workplace. Hopeful, depressed, or just carefree hippies?