There’s an interesting phenomenon in marketing where it’s impossible to push the benefits of a new version of a product without casting shade on the previous version. After all, if the new thing isn’t much better than the old thing, why would owners of that old thing even consider upgrading?
We see this a lot in Big Tech, with Apple being the most obvious example thanks to its hype...
With technology shaping our everyday lives, how could we not dig deeper?
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