Taking the BS Out of AI (Premium)


AI---and AI-adjacent terms like "machine learning"---is perhaps the most-overused personal technology term of 2018. But don't let the marketing abuse get to you. AI is indeed transforming the products and services we use every day. And its use is only going to escalate.

That said, I understand the AI cynicism. I am the original cynic, after all. And we'd never be sober if we played a drinking game that was based on the use of the term AI in industry events, press releases, or blog posts. Companies like Apple, Google, and Microsoft are pushing the "AI-ness" of every product and service they offer. And it's obvious that, within Microsoft at least, being able to tie an advance to AI is the only way to ensure that it makes its way to the public.

Read the rest of this article now by joining Thurrott Premium!

Choose how you want to experience

Basic Member

Basic Sign-up

Basic Membership Includes:

Limited access to premium content:Access to 3 Premium articles over the month.

Thurrott Daily Newsletter:Keep track of the latest headlines and articles from

Member Only Offers:Special promotions that only offered to members.

Ability to Comment:Comment on News Posts.

Forum Participation:Basic Members can create and reply in Forums.

All Access, All The Time!

Premium Member

Purchase Premium Access (Annually or Monthly)

Premium Membership Includes:

Full Access to content on Thurrott readers will have access to deeper, richer articles written by Paul and the Thurrott Team.

First Ring Daily: A new podcast hosted by Paul Thurrott and Brad Sams discussing the top technology news of the day.

Premium Forums:Premium members have access to forums and a private channel for communicating with other Premium members and the Thurrott Team.

Thurrott Daily Newsletter: Premium users will receive a daily newsletter from showcasing the day’s latest news and top trending stories on the site.

Premium Comments: Premium member comments on news posts will be visible to other premium members.

Enhanced User Experience: Premium users will enjoy minimal banner advertising resulting in a faster loading site.

Visit our FAQs to Learn More