AI---and AI-adjacent terms like "machine learning"---is perhaps the most-overused personal technology term of 2018. But don't let the marketing abuse get to you. AI is indeed transforming the products and services we use every day. And its use is only going to escalate.
That said, I understand the AI cynicism. I am the original cynic, after all. And we'd never be sober if we played a drinking game that was based on the use of the term AI in industry events, press releases, or blog posts. Companies like Apple, Google, and Microsoft are pushing the "AI-ness" of every product and service they offer. And it's obvious that, within Microsoft at least, being able to tie an advance to AI is the only way to ensure that it makes its way to the public.