Instagram Rolls Out Horrible New Redesign, Pulls Back After Quick Backlash

Posted on December 27, 2018 by Mehedi Hassan in Social with 6 Comments

Instagram today rolled out a new redesign for its app. The redesign completely changes how Instagram works — it turns the feed into a horizontally scrollable feed, much like how the Stories format work.

You are able to tap through posts and switch between posts like stories, and there’s also a progress bar at the top that shows how many posts you have seen in your current feed. Pulling up on a post takes you to the comments, and you can like/share/save posts like before.

Instagram has been testing the feature since October, and the company rolled it out to more users today. The rollout led to a ton of quick backlash from Instagram users, who definitely aren’t a fan of the new design:

We love a Bird Box meme:

It looks like Instagram might have released the update to everyone by mistake. The company has now pulled the update for everyone after the quick backlash, likely because it was only meant to be tested with a small number of users. Still, there’s a good chance the update will make a comeback in the future, but this backlash should be a good indicator to Instagram as to how terrible this idea is.

Crisis averted. For now.

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