Instagram Starts Hiding Like Counts in More Countries

Instagram started testing a really interesting change to its app that hid like counts from users in Canada. The test involved users seeing like counts only on their own posts, meaning their followers weren’t able to view the like counts of their posts.

And this week, Instagram is expanding the test to more regions. The company is making the test available in six more countries, including Ireland, Italy, Japan, Brazil, Australia, and New Zealand.

The test will work similarly to how it did in Canada — your followers won’t be able to view how many likes your posts get, but you will still be able to see how many likes your own posts get. The change doesn’t affect comment counts.

The test changes one of the fundamental points of social media. People — especially on Instagram — tend to care a lot about how many likes their posts get, and some people are obsessed with like counts to a point where it’s borderline unhealthy. And so Instagram is tackling that by taking away like counts to make the platform safer and, well, social. “We don’t want Instagram to feel like a competition. We hope to learn whether this change can help people focus less on likes and more on telling their story.” an Instagram spokesperson said in a statement to the Independent.

Instagram says it still has a lot to learn on how taking away like counts affect the Instagram experience, and so it could be a while till the test makes its way to more countries. That’s if the test actually becomes a permanent change, of course.

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Conversation 3 comments

  • LT1 Z51

    Premium Member
    18 July, 2019 - 8:57 am

    <p>Surprisingly I think this is a great idea. It also removes pressure for you to like someones post.</p>

  • lvthunder

    Premium Member
    18 July, 2019 - 10:53 am

    <p>The Instagram influencers, celebrities, and brands aren't going to like this at all. They want people to see how many people like their posts. That's how a lot of then make money.</p>

  • jsulliweb

    19 July, 2019 - 1:13 pm

    <p>It seems odd that, where most new tech features launch in the US first and then spread to the rest of the world, this feature seems to be carefully avoiding the US. I'm all for it, but as Ivthunder said, I think they'll get some pushback when it comes to the US (which is probably the country that needs it the most). Then again, I avoid Instagram.</p>


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