Build is (Not) Boring (Premium)


If you think Microsoft Build is boring, you’re missing the point. This isn’t a consumer press event. It’s a developer show.

Which is a weird thing to have to remind people. But because both Google and Apple treat the opening day keynote for their respective developer shows, Google I/O and WWDC, as consumer press events, Microsoft Build seems to be less interesting. But this is an unfair comparison: Microsoft doesn’t waste the time of its show attendees by presenting consumer apps and features and getting cheap press. It provides a technical overview to the real platform work that it’s doing. For developers.

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