Programming Windows: The Wow Stops Now (Premium)


There is an incredible moment in the September 2005 Microsoft reorg that bears scrutiny given the events that unfolded afterward. In the post-announcement Q & A session, many of the questions for the group on stage---Steve Ballmer, Bill Gates, Kevin Johnson, Jim Allchin, Jeff Raikes, and Robbie Bach---regarded surging new competitors like Apple and Google, and what Microsoft was going to do to counter their success and all the bad PR that Microsoft was getting, mostly because of Vista’s never-ending delays.

After the last question, Steve Ballmer delivered a lengthy and impassioned defense of Microsoft and its abilities, as always, and though he had invited the others on stage to chime in, there seemed to be little point: Ballmer had said it all.

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