On Wednesday, January 27, 2010, Apple CEO Steve Jobs unveiled the iPad, realizing his years-long vision of leapfrogging Microsoft’s Tablet PC. In doing so, he created a new category of devices that could sit somewhere between a smartphone and a laptop. And, as importantly, he positioned Apple as a mobile devices company since, by that point, its three main products---iPhones, iPads, and Mac laptops---were all mobile devices. "It turns out that, by revenue, Apple is the largest mobile devices company in the world,” he noted of the shift.
The iPad was an open secret by the time Jobs announced the product, but that had the odd effect of amping up the excitement, not diminishing it. But Steve Jobs got things off an odd note that should have triggered more questions than it did at the time.