In a comment this morning I was kind of tough on Apple when I heard that the Mac Pro would be a 2019 product, six years after the last (failed) design.
But reading this piece by Matthew Panzarino made me sit up. In it he reveals Apple’s new Pro Workflow Team, which has brought together Apple engineers with actual pro users to optimize the platform from top to bottom.
“And we’ve brought in some pretty incredible talent, really masters of their craft. And so they’re now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck. Is it the OS, is it in the drivers, is it in the application, is it in the silicon, and then run it to ground to get it fixed.”
This is the kind of thing that Windows’ professional users (as well as ideally the Surface team’s target market) would love to hear in light of the recent doom and gloom around the “decapitation” and “demotion” (Paul’s words) of Windows.
This level of focus on executing against pro users’ needs should also give Panos and team a kick in the pants. They’ve been enjoying a recent narrative about how Microsoft (and Windows) was stealing some of the Apple mojo and turning heads within the desirable creative professional class, fueled in part by things like Surface Studio and Surface Book 2– but also a wide range of extremely powerful and flexible Windows machines.
Read the article and let is know what you think:
<blockquote><a href="#260194"><em>In reply to simmonm:</em></a></blockquote><p>One thing I don't hear much about when discussing Intel vs. ARM is profit margins. My guess is that Intel's are greater because of the compatibility role they play in Windows and the fact that there are many ARM chip makers who have to compete for the same customers. If that is so, it seems that Intel could partially counter an Intel-to-ARM shift by simply lowering prices. </p>
<blockquote><a href="#260019"><em>In reply to paul-thurrott:</em></a></blockquote><p>I agree, but to be fair Microsoft took about 15 months to go from demoing Windows on ARM to having PCs running on it available for sale and demoing raises a lot more expectations that just saying you're working on it.</p>
<blockquote><a href="#260065"><em>In reply to lvthunder:</em></a></blockquote><p>Maybe because hardly anybody wants one.</p>
<blockquote><a href="#260200"><em>In reply to TEAMSWITCHER:</em></a></blockquote><p>Didn't you get the news? Now it's laptop users who are dinosaurs and it's all about tablets and smartphones, dig? Power is no longer in fashion, baby.</p>
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<blockquote><a href="#260439"><em>In reply to Angusmatheson:</em></a></blockquote><p>"I certainly assumed it would be 2018."</p><p><br></p><p>That's your own fault.</p>