Apple has made some good steps against the insane erosion of privacy, but why don’t they take it all the way? Yes, Google pays Apple to be the default search engine in Safari, but Apple doesn’t need Google’s money at all. And I’m sure Microsoft would pay them handsomely to have Bing be the default search in Safari (not that Apple needs Microsoft’s money either).
With Safari having about 4% share on desktop, about 27% on smartphones and about 50% on tablets, Apple cracking down on this crazy privacy invading free-for-all could really change things in a significant way. I’m sure there’s more privacy improvements they could make for iOS apps as well, this stuff doesn’t need to be reserved for Safari.