I remember reading some time ago about the membership fee and that the level it was set at provided for a better service – the purchase of hardware to review for example and all the equipment that is needed for the site to function (at the high level that it is). Of course this is before the myriads of overheads are paid for and then to actually earn a living from it.
I would like to have premium membership but I don’t simply because the £ isn’t worth that much against the dollar and as such it seems quite an expensive subscription. There may be others who feel the same way but maybe they don’t. I really don’t know.
If it was 39 dollars a year I would gladly enjoy premium membership – it is after all an excellent resource. So now we come simple economics. Would the gain in membership at 39 dollars more than offset a reduction of 16 dollars? I don’t know but perhaps it is an idea worth exploring.