Premium membership

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I remember reading some time ago about the membership fee and that the level it was set at provided for a better service – the purchase of hardware to review for example and all the equipment that is needed for the site to function (at the high level that it is). Of course this is before the myriads of overheads are paid for and then to actually earn a living from it.

 

I would like to have premium membership but I don’t simply because the £ isn’t worth that much against the dollar and as such it seems quite an expensive subscription. There may be others who feel the same way but maybe they don’t. I really don’t know.

If it was 39 dollars a year I would gladly enjoy premium membership – it is after all an excellent resource. So now we come simple economics. Would the gain in membership at 39 dollars more than offset a reduction of 16 dollars? I don’t know but perhaps it is an idea worth exploring.

 

Comments (4)

4 responses to “Premium membership”

  1. Paul Thurrott

    Not sure exactly what to say here beyond that this is something we do constantly debate and re-evaluate, and that I think we've already dropped the price twice. But will definitely discuss this with the team in the next meeting, thanks!

  2. peterc

    Dave.... you currently get more £'s to the Dollar than we have for years.... in fact since May 2016..!

    I'm not being snarky - its just foreign exchange rates mate, they go up and down for all sorts of reasons.

  3. gregsedwards

    I consider my Thurrott Premium membership to be some of the best money I spend on technology. I've often compared their sales model to Microsoft's own core value proposition. I enjoy what they publish and find it useful, and I pay them directly for it. I don't expect to see blatant ads, "soft sponsorship" reviews, or other cross-promotions.

    There was a glitch in the site last week and I briefly got logged out...and, boy howdy, there were a lot of ads. Ads everywhere. It sucked. I visit daily, and between the podcasts, reviews, opinion articles, and discussions, I spend a lot of time here. I've long ago forgotten about what "premium access" was originally supposed to mean, but I appreciate what Paul and Brad do on a regular basis, and I want to ensure they can continue doing it.

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