Is there room for Ultra Premium?

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There’s been talk of lower priced memberships and per-article pricing, both of which are ways to potentially increase membership while still doing so profitably and without undercutting current subscribers.

But there is another way to grow the bottom line, and that is by offering even more expensive tiers. It certainly shouldn’t be the focus, but Thurrott.com may be leaving money on the table by not at least offering a higher tier. If you look at Kickstarter, Patreon and other subscription-based sites there are often opportunities for people to contribute at a level above the baseline value proposition for different perks. I bet there are readers out there who would pay $100/year, or make a special one-time payment for something special.

Obviously this could devolve into farce (e.g. tandem bike ride with Paul; drop Brad in a dunk tank; have the guys leave you a happy birthday message), but I think the basic premise of giving people a chance to be super-contributors isn’t entirely untenable– especially when you’re talking about a niche audience that also likely contains some very passionate fans.

Comments (21)

21 responses to “Is there room for Ultra Premium?”

  1. Avatar

    anchovylover

    I would imagine a number of subscribers would abandon the site if this idea were implemented.


    The Premium option was promoted as just that, Premium. It was to have limited access to Paul and the team through comment sections and ask questions/we help podcasts. Also, let's not forget the reason many subscribe. The emotional payback of knowing you are doing right by supporting quality journalism plays a major role and cannot be underestimated.


    To introduce a higher subscription offering could only undermine the current value of Premium and would only harm the sites bottom line. Worse, many members would feel betrayed by Paul and the team thus breaking the unspoken bond between both parties. In short, I believe it to be a short sighted and harmful proposition.

  2. Avatar

    PincasX

    I admittedly have no clue what the financials of the site look like but it seems to me that the first step in getting more people to pay for content is to provide quality content worth paying for. That would make more sense than trying to gouge already paying customers for more money.

  3. Avatar

    Bats

    I propose new pricing tiers:

    1. Thurrott.com FREE

    2. Thurrott.com Home

    3. Thurrott.com Home Premium

    4. Thurrott.com Professional

  4. Avatar

    hrlngrv

    On a tangent, are the passionate fans passionate about MSFT/technology or about Paul? How many of the latter would the other paying customers want to hang around with?

  5. Avatar

    TheJoeFin

    So I had an idea in this same category. On NPR you can buy ads which are read on air. I think it would be cool if Premium members who have their own business, or an app or website they wanted to promote could the buy short 10sec ads to be read on FRD? Only read one or two per show, but they would vary and would be coming from members of the Thurrott.com community. Just a thought.

  6. Avatar

    Oasis

    Thurrott.com w/Bing

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