Since you also have Petri for IT pro’s, have you considered discussing content related to SMB and Microsoft. Some of your discussion does discuss what Microsoft is doing, however, as a consultant who spends some time trying to improve my processes using Microsoft technology, it would be nice to have a segment on how Microsoft technology can be applied to solve business and workflow issues for others, you seem to spend time on how Paul and Brad do their workflow as writers and podcasters.
I am not suggesting you do the same type of work as Accenture or IBM, however, there is a gap on how to apply Microsoft technology for small businesses.
Microsoft many new tasks apps/services?
Microsoft’s new Outlook Contact Manager?
Where does it make sense to use MS project?
Where to use Wunderlist vs Planner?
How all the above tools integrate with Outlook Groups?
Small Business many times do not have access to knowledge and expertise. They are too small to get assistance from Microsoft, business partner are still focused on selling iron vs solutions unless they are ISV (I was a VAR for 15 yrs, I know).
The gap for Small business is that they cobble solutions together that are not effective. They use Gmail for emails/schedule, paper notes for documenting meetings and QuickBooks for back office.
I think it would be an awesome podcast once in a while to help small businesses understand how the Microsoft ecosystem could make them more effective and look at ROI for implementing technologies like O365.
I own a small business and contract to another business that consults to enterprise customers, I know I would see value in how the MS ecosystem could make me more effective