Apple Intelligence free vs paid AI services

I’m curious how the AI market (AI services and consumers) will react when Apple Intelligence is fully rolled out on Apple devices and that it’ll be free for all Apple users?

I was listening to today’s FRD and they’re right that $20 bucks a month is a lot for these AI services. Especially if you’re a normie user and still if you’re a geek like us. I mean how often are you using it compared to the cost of a streaming service, a backup service, or some other subscription that you have?

Will the subscriptions go down in price? Start doing deals “first month free” or free when you subscribe to some other service? I think if Microsoft included Co-Pilot with Office 365 subscriptions they’d gain more Office subscriptions and the increase in user data to help build up Co-Pilot. Maybe the initial revenue wouldn’t be there like a solo Co-Pilot subscription. But in the long run I think it would lead to increased revenue.

The oil and gas company I work for is rolling Co-Pilot out for all employees next year. So I’m sure there was a cost to Microsoft to do this. But that’s not that much compare to how much Microsoft could see if the consumer market started to subscribe.

I don’t know what are ya’ll’s thoughts on this?