Apple set for a big year

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Since this is more rumor/leak than news, I’m not sure it warrants a full post, but this Bloomberg piece may be interesting to Apple fans:

Apple typically follows a pattern of spacing out its new product releases each year.

In the spring, it launches updates to its more minor or complementary products. In the summer, it reveals new software and holds its developer conference. Apple then saves major new hardware for the fall.

It’s a shoo-in that you’ll see a new iPhone SE [at the spring event], which will probably have a similar design to the current model but a faster processor and 5G support. Given that the iPad Air hasn’t been updated since the end of 2020, I’d say a new version of that product also is possible. Look for that device to get the A15 chip from the iPhone 13, matching the iPad mini from last year.

What else could be on the menu? I’d imagine Apple wants to bring the M1 Pro chip to another Mac in the first half of this year. That could mean a higher-end Mac mini or iMac.

But given Apple’s typical strategy, I’d guess that the revamped MacBook Air and Mac Pro aren’t coming until later this year.

To that end, I’m told that Apple is readying the widest array of new hardware products in its history this fall. That makes sense: My back-of-the-envelope list includes four new iPhones, a low-end MacBook Pro, an updated iMac, the new Mac Pro, a revamped MacBook Air, an AirPods Pro upgrade, three Apple Watches, a low-end iPad and iPad Pros.

Comments (8)

8 responses to “Apple set for a big year”

  1. Chris_Kez

    That would be a very busy year for a company that seems to have limited bandwidth relative to its financial resources. They all make sense, though. I'm curious what they do with Apple Watch on the low end (e.g. SE update; making the Series 4 the entry-level model); what they do with the slot formerly occupied by iPhone Mini (Will we see a non-Pro 14 Max?); how they differentiate iPhone Pro models from non-Pro; and do they do anything with the iPad Pro line (Bring mini-LED to 11 inch? New chips?)

    • wright_is

      That is one of the things I found really good this year, that the Mini and the standard iPhone 13 were the same specification, likewise the 13 Pro and the 13 Pro Max were the same specification.


      The Max, like Samsungs Ultra phones, are too big to use comfortably, I prefer the standard size, but I want the Pro cameras. Putting the same cameras in both sizes really makes them stand out as providing something for users, compared to all the Android brands I can think of. Only Sony went so far as to put the same internals in their mini phones in the past, but they stopped doing that a couple of years ago, I think.

      • Chris_Kez

        Having the same specs on both size options within the respective Pro/regular models is appreciated. I was happy to trade in my 12 Pro Max for a smaller 13 Pro.

  2. bluvg

    Scoble has been touting something really big coming from Apple in the AR/VR space. He is characterizing it as more or less the-next-big-thing, and as Apple succeeding with great commercial success (due to execution, as they have with some other products) where others have had only niche/minor success.

    • wright_is

      Looking at Mac Rumours, 9to5 Mac and other sources, the AR/VR keeps appearing, then slipping on the rumour mill. It was rumoured, at least one of the 2 systems (VR, I think), for 2022, but that now looks like next year or possibly 2024 and the AR for 2024 or 2025...


      I am more interested to see where Apple think such systems will fit in. Google showed that AR on the streets is unwelcome - and in many countries, it would be illegal, as you cannot photograph/video people without their consent, so any system that relies on external cameras to capture what is going on around you and provide additional information, E.g. putting names to faces, would only work in countries with very lax privacy systems, like the USA, but not in Europe, for example, or other jurisdictions that value personal privacy.

      • j5

        I agree AR/VR just hasn't been a hit with normies on the street. It has such potential for all kinds of applications and is another big source of revenue for these tech companies. I think it's the responsibility of the tech companies marketing departments to show the typical person on the street that AR/VR isn't just for "video games" and their kids. They need to come up with a solution for it in the home. I've always thought how AR/VR could be used for someone with a disability that couldn't go places physically, educational uses like students visiting historical sites past and present, maybe construction/home remodeling AR show clients how spaces can look rooms in their home or backyard. I think AR/VR devices are still cumbersome, too much and too expensive (especially right now with that state of our economy). A Nintendo Wii approach to AR/VR would definitely help it be accepted inside homes. I don't think it's gimmicky like 3D TVs were (ugh) but the technology needs to be more approachable and costs have to go down. And Apple does have a knack for making their tech approachable...now less expensive well no lol.

  3. j5

    I think if they introduce a new MacMini that's thinner with more ports that will definitely sell like hot cakes. I love my M1 Mac Mini! I can see people upgrading just to have more ports because that it's one fault. Other than that if you don't play video games on your PC it's a great computer for the price.

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