Let’s start at a really obvious place. Intel created one of the most iconic CPU branding schemes with the Core i-series, then one day just decided “OMG WE NEED TO BE LIKE US LUXURY CAR MAKERS IN 2001 AND CHANGE EVERYTHING OMG”
While we had all known about i3, i5, i7, i9 for years, suddenly they felt like the i was… not corporate enough, and needed to be gotten rid of. Truly, Gelsinger is a corprorate JUNUS!!!
Of course we now know that Gelsinger is a dud, so maybe Intel should change the branding back to i-stuff and who knows? Oh wait we all know.
Nothing can save Intel now.