What is it with all the Goes lately?

Am I the only one getting a little bit tired of the word Go frequently being used in tech products? Surface Go. Pokemon Let’s Go (not to be confused with Pokemon Go). Both Android Go and Google Go (which should not be confused with Google’s Go language). “Previously used product name Go” is becomming a trend.

It’s like “The Girl with the blankety blank” thing the book industry had a few years back.

Conversation 16 comments

  • spacein_vader

    Premium Member
    16 August, 2018 - 8:23 am

    <p>It's not a new thing, within tech or any other industry. A few years ago there a lot of devices were called iSomething. Before that there was a lot of software with XP in the title. </p>

  • Tony Barrett

    16 August, 2018 - 9:55 am

    <p>It's just a cycle, and companies trying to pick 'cool' sounding names that they think will relate to people. They generally don't – people aren't stupid (well, not all!).</p>

  • illuminated

    16 August, 2018 - 12:04 pm

    <p>"Go" is the new and short fashionable word meaning "mobile" and implying something quick. It may live longer than some other fad words but we will see. </p>

  • Jhambi

    16 August, 2018 - 12:19 pm

    <p>According to Wikipedia Go-Gurt is known as <span style="color: rgb(34, 34, 34);">Yoplait Tubes in Canada. </span></p><p> </p>

  • harmjr

    Premium Member
    16 August, 2018 - 3:33 pm

    <p>How about "Cloud" or "AI"</p>

  • TEAMSWITCHER

    16 August, 2018 - 3:43 pm

    <p>You forgot the new Oculus Go…</p><p>Which I think is hilarious, because with the headset on, if you try to "Go" you'll trip over the coffee table in front of you. </p>

  • ErichK

    Premium Member
    16 August, 2018 - 5:30 pm

    <p>Not tired of it yet personally, but I wonder when we'll eventually run out of words or if they'll have to start over from the beginning and recycle everything that's already been used.</p><p><br></p><p>Seems like more cars these days are named "CX800" or something like that as opposed to names of actual things, or semi-things (whatever the heck an "Integra" or "LeBaron" is).</p>

    • maethorechannen

      Premium Member
      17 August, 2018 - 9:13 am

      <blockquote><em><a href="#302336">In reply to ErichK:</a></em></blockquote><p>I can hardly wait for the iSurface One Live Go S.</p>

      • ErichK

        Premium Member
        17 August, 2018 - 1:34 pm

        <blockquote><em><a href="#302466">In reply to maethorechannen:</a></em></blockquote><p>Precisely.</p>

  • BigM72

    17 August, 2018 - 9:57 am

    <p>We have something similar with "One" as well I feel.</p><p><br></p><p>OneNote, OneDrive, Xbox One, Google One, HTC One, Android One, </p>

  • Slvrgun

    17 August, 2018 - 12:41 pm

    <p>It’s better than COD every year</p>

  • pderosa

    17 August, 2018 - 1:26 pm

    <p>Branding is a trash fire lately.</p><p><br></p><p>Xbox One is a terrible name because it implies it is the first one, but you can at least distinguish it from the other consoles. Xbox is a different character sequence than Xbox One and you can always say "The first xbox."</p><p><br></p><p>I think the worst branding is actually Apple's. For laptops we have the MacBook, MacBook Pro, and Macbook Air. The air is the thickest now and the most out of date. That's confusing. The absolute worst is the iPad branding. I am ignoring the iPad Air, Mini, and Pro here. These are the names of the main line iPads in sequence as far as I know.</p><p><br></p><p>iPad</p><p>iPad 2</p><p>iPad Retina</p><p>iPad</p><p>iPad</p><p>iPad</p><p><br></p><p>They might think reusing the same name makes it seem simple. Part of me wonders though if there is some urge there to deny that the previous products exist and that anything was ever worse than it is now.</p>

    • ErichK

      Premium Member
      17 August, 2018 - 1:36 pm

      <blockquote><em><a href="#302530">In reply to pderosa:</a></em></blockquote><p>Agreed regarding the iPad confusion … when I was in the market to buy a used one just recently, it took considerable effort to understand that particular product's history.</p>

    • Angusmatheson

      18 August, 2018 - 10:45 am

      <blockquote><em><a href="#302530">In reply to pderosa:</a></em></blockquote><p>What is weird about the iPad – is that the iPhone has a different name for each one that comes out. So they directly chose to go against that model when the iPad just became the iPad.1</p>

  • Bats

    18 August, 2018 - 12:09 am

    <p>HBO GO</p>

  • Jackwagon

    Premium Member
    18 August, 2018 - 1:25 pm

    <p>Brand trends have been a thing since brands have been a thing, I'd imagine. SNES games having "Super" in their names, Microsoft shoehorning "X" into their product names, etc. I know some 3DS games at least tried to be more subtle about slipping references to 3D in there (e.g. "Dream Drop Distance" having 3 D-words).</p>

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2024 Thurrott LLC