Report finds third-party apps see global success on the App Store

A report by economists at Analysis Group found that third-party apps are among the most successful on the App Store, reaching massive global audiences with high engagement across many popular app types

Today, economists at Analysis Group published a new report on the proliferation of third-party apps on the App Store, with new insights into how third-party apps perform in categories ranging from maps to music streaming, among others. The report finds that third-party apps experience broad regional and global success on the App Store, demonstrating the breadth of opportunity for developers and the wide range of choice available to consumers around the world.

Since the App Store’s launch more than a decade ago, the number of third-party apps has grown from 500 to more than 1.8 million — compared to 60 apps offered by Apple (first-party apps). Today, more than 99.99 percent of iOS apps are made by third-party developers, fueling a growing and competitive marketplace that contributes to a dynamic experience for users to the benefit of Apple and third-party developers alike.


Conversation 7 comments

  • Paul Thurrott

    Premium Member
    07 April, 2022 - 5:48 pm

    <p>So, this was a report sponsored by Apple, which means they were looking for a specific outcome and got it. Otherwise, we’d have never heard about it. </p>

    • Daishi

      Premium Member
      08 April, 2022 - 1:05 am

      <p>It also feels like they wrote this forum post.</p><p><br></p><p>What the hell was that?</p>

  • dftf

    08 April, 2022 - 8:18 am

    <p>Source: <strong></strong></p>

  • Chris_Kez

    Premium Member
    08 April, 2022 - 10:28 am

    <p>Apple could have just told us all of this and more from their own App Store data. </p>

    • darkgrayknight

      Premium Member
      08 April, 2022 - 10:37 am

      <p>They could have, but then it sounds better if it isn’t Apple saying that their App Store has been great for third party apps. Though Apple paying a third party to show that their App Store is great for third party apps is technically Apple saying it is great.</p>

  • hrlngrv

    Premium Member
    08 April, 2022 - 7:19 pm

    <p><em>See, EU, no harm to ISVs from our walled garden.</em></p>

  • ianbetteridge

    11 April, 2022 - 8:06 am

    <p>Anyone who thinks that developers haven’t made billions of dollars and created hugely profitable businesses from the app stores (and I include Google Play in that) is delusional. The question isn’t that third party developers have done that: it’s whether what Apple and Google contribute to that success is really worth 30% of revenue. </p>


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