With Team Upshift – is Microsoft now out of the car infotainment business as well?

Saw Ford and Google just started a JV focusing on connected cars and leaving Microsoft in the dust. After experiencing the lackluster Ford SYNC in multiple rentals during the years I can’t say I blame Ford for ditching Microsoft but it makes me wonder how many more areas Microsoft can afford to be left out in.

Conversation 17 comments

  • kingbuzzo

    02 February, 2021 - 11:59 am

    <p>I think Microsoft SYNC was replaced by Ford SYNC (powered by bungberry) years ago. </p><p><br></p><p>They just wanted the cloud revenue anyways…everything consumer turns into nothing :(</p>

    • dougkinzinger

      Premium Member
      02 February, 2021 - 12:26 pm

      <blockquote><em><a href="#611450">In reply to kingbuzzo:</a></em></blockquote><p>Correct, it was. Microsoft Sync I think died off around 2013 or so.</p>

    • shark47

      02 February, 2021 - 1:25 pm

      <blockquote><em><a href="#611450">In reply to kingbuzzo:</a></em></blockquote><p>"It makes me wonder how many more areas [Blackberry] can afford to be left out in."</p>

      • kingbuzzo

        03 February, 2021 - 11:39 am

        <blockquote><em><a href="#611467">In reply to shark47:</a></em></blockquote><p>Gotta be some cold-dead-hands types still out there…even nostalgia fans</p>

    • matsan

      Premium Member
      02 February, 2021 - 3:02 pm

      <blockquote><em><a href="#611450">In reply to kingbuzzo:</a></em></blockquote><p>"everything consumer turns into nothing&nbsp;"</p><p><br></p><p>My point exactly – where will they meet users that actively choose Microsoft's services and hardware instead of being force-fed?</p>

      • illuminated

        02 February, 2021 - 7:01 pm

        <blockquote><em><a href="#611476">In reply to matsan:</a></em></blockquote><p>Force-fed :)</p><p><br></p><p><br></p>

        • matsan

          Premium Member
          03 February, 2021 - 4:33 am

          <blockquote><em><a href="#611519">In reply to illuminated:</a></em></blockquote><p>As a consultant, the only Microsoft product I have made an active choice about is Outlook. I am sad to see how Microsoft boggs Outlook down with more and more stupid functions and the "New Outlook" is pretty but a functional disaster.</p><p><br></p><p>All our documentations and presentations are made in PDF or HTML so we don't use the rest of the Office package. Video-conference of choice is GotoMeeting or Zoom. Our customers and the organization where I do my charity-work all use Skype for Business and Teams, both fine for meetings with less than 3 participants but suck with more participants (in our charity-org we were forced to purchase a Zoom license just to be able to handle board and team meetings even though we are a Non-Profit Office 365 E1 customer).</p><p>Our development platform is macOS and Docker, with production systems hosted in Amazon.</p><p><br></p><p>If Microsoft pursue the path of ruining the desktop Outlook application, I would switch to Apple's Mail app in a heartbeat.</p>

          • kingbuzzo

            03 February, 2021 - 11:41 am

            <blockquote><em><a href="#611535">In reply to matsan:</a></em></blockquote><p>Never underestimate the power of the bundle…look @ TechSoup…all kinds of savings for the non-profits</p>

          • illuminated

            03 February, 2021 - 6:10 pm

            <blockquote><em><a href="#611535">In reply to matsan:</a></em></blockquote><p>That is a lot of suffering. Some people are just allergic to Microsoft. Nothing you can do.</p>

  • illuminated

    02 February, 2021 - 12:28 pm

    <p>I am not sure if Sync failure was Microsofts fault. They just provided platform. Automakers just suck at software development in general and then use slowest hardware to run it. In my pretty new car I have to wait 2-3 minutes before I can use navigation but it always has to show a big splash screen that warns me about dangers of distracted driving or something.</p>

    • hrlngrv

      Premium Member
      02 February, 2021 - 6:45 pm

      <p><a href="https://www.thurrott.com/forums/microsoft/microsoft/thread/with-team-upshift-is-microsoft-now-out-of-the-car-infotainment-business-as-well#611455&quot; target="_blank"><em>In reply to illuminated:</em></a></p><p>Semantics on whether MSFT bears any responsibility. Just providing Visual Studio for automobiles was sufficient? Not to establish a steady revenue stream. If the goal wasn't a steady revenue stream, what was the goal? Be rather a substantial departure from MSFT's established practice.</p><p>As for automaker's ability with software, I haven't seen many news articles about failure of anti-locking breaks. OTOH, I have had issues with VW <em>'intelligence'</em> with respect to windshield wipers: apparently VW firmware believed that if one's traveling under 10 MPH, one doesn't really need wipers going full speed, not even in stop-and-go freeway traffic.</p><p>Curmudgeon warning: as for electronic maps and directions, humanity seems to be losing the ability to read maps or follow simple directions if they don't appear on a screen.</p>

      • illuminated

        02 February, 2021 - 7:09 pm

        <blockquote><em><a href="#611516">In reply to hrlngrv:</a></em></blockquote><p>Reducing wipers speed when going under 10 MPH is pretty good idea. I do not have VW but I have no complaints about automatic wipers or lights. </p><p><br></p><p>As for electronic maps I can just imagine some medieval hringrv complaining about youngsters who are losing the ability to navigate by stars and trees because of paper maps.</p>

    • jwpear

      Premium Member
      03 February, 2021 - 11:27 am

      <blockquote><em><a href="#611455">In reply to illuminated:</a></em></blockquote><p>Not sure if they suck at software in general, but it does seem most infotainment systems are junk. At least that's the case with the user experience. I'm not holding my breath on this getting better with the Ford/Android move. Case in point, my Honda runs its infotainment system on Android. It is absolute junk–terrible UI/UX, black screens, occasionally beeps and flickers like the touch interface is bad. I don't believe for a minute that's Android's fault. </p><p><br></p><p>The best thing that's happened in recent years is Apple CarPlay and Android Auto. I just wish I could control the other functions of my infotainment system with either of those. Since getting those in our more recent vehicles, it has felt as though we have it backwards. I want CarPlay/AA apps that can run my infotainment features instead of an infotainment system that can run CarPlay/AA.</p>

      • kingbuzzo

        03 February, 2021 - 11:42 am

        <blockquote><em><a href="#611570">In reply to jwpear:</a></em></blockquote><p>I wish it was just a dumb screen/monitor…the phone has what I need…display that</p>

        • darkgrayknight

          Premium Member
          04 February, 2021 - 1:09 pm

          <blockquote><em><a href="#611574">In reply to kingbuzzo:</a></em></blockquote><p>This would be great, mirror the phone and pass along the touch.</p>

  • anoldamigauser

    Premium Member
    04 February, 2021 - 12:56 pm

    <p>The whole point of the connected car is data collection, and the reason for that is that the data can be monetized. These systems are not designed to be used while driving, since many tasks are multi-step and require your attention…which when you are driving, should be on the freaking road and the vehicles around you. The older systems of buttons and dials are simply easier to use via muscle memory and do not need your attention. The other issue with these systems is that the service life of a car, is much longer than the service life of the electronics. A better solution would be a standard connector that could accommodate the electronics we already have.</p><p>Piloting a multi ton vehicle safely is something that takes one's full attention, and if one cannot commit to that, one should not be sitting behind the wheel. There are buses and trains for just such occasions.</p>

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