The biggest reason Microsoft should NOT give up on Windows Phone.

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Windows Phone over the years, hasn’t been overly successful, and this obviously due to Android and iOS! Windows Phone had a big swing around when Windows 8 came out. It also has had a lot of great hardware, especially the Nokia Lumia line.

The biggest fault with Android and iOS, is they have a lot of powerful hardware. Some to not at all, can become computers, by being plugged into a monitor, and used with periphreals. Now with everyone carrying a phone around, why not use it as your desktop too? Why have such a powerful computer in your pocket, that can’t be fully utilized?

This leads to, the biggest reason, Microsoft should not give up on Windows Phone, is the Continuum feature! Although Windows Phone is lacking in apps and popularity. The biggest asset it has is Continuum. Continuum allows a phone to be plugged in, and be used as almost, a full fledged PC. For many people, this would be a huge plus. Especially that they don’t have to switch between devices. Also, can keep everything on one device.

Microsoft is already known for Windows on the desktop, laptops, tablets. Why not be known for the Windows that can flex between a phone, and desktop?

Comments (26)

26 responses to “The biggest reason Microsoft should NOT give up on Windows Phone.”

  1. TheJoeFin

    I want to agree wholeheartedly with you... But the answer is that Windows Phones are not good phones or good desktop computers. most people would rather take a good phone and a decent desktop than a device that does both poorly.


    "Good enough" desktop computers are super cheap, I think the scenarios where a Windows 10 Mobile device with Continuum makes the most sense are super super super rare. But in those situations Windows 10 Mobile is probably awesome!

    • jimchamplin

      In reply to TheJoeFin:

      You're kinda hitting it on the head here, Joe. The problem being is that Windows is on computers (Windows 10 S/Home/Pro/Enterprise) and like three phones (Windows Mobile) but there's no CE devices running Windows to hook into an ecosystem.


      Google has Chrome, Android, Chromecasts and Home.


      Apple has iOS, macOS, Apple TV, Watch, and soon HomePod.


      Microsoft has Windows 10, Xbox, and... the promise that one day someone might make a Cortana speaker? Seriously? Where the hell is this thing? Why didn't they start selling it last year when they announced it?

      • hrlngrv

        In reply to jimchamplin:

        MSFT needs to set Xbox and its few remaining chances in the consumer market free. It needs to separate Xbox and more consumer-intended products into a separate operating company with its own management and headquarters at least 500 miles away from Redmond. Let the remaining company become the IBM 2.0 that's it's so clearly on an unalterable trajectory to become, and let the consumer company be unencumbered from it.

        • jimchamplin

          In reply to hrlngrv:

          Hard to disagree there. Only issue I can see is that both companies would need to maintain different and from that point diverging versions of Windows. The consumer company - Xbox Corporation maybe? - needs to maintain a version for PC gaming, or risk infuriating a lot of partners by telling them the whole PC gaming market just evaporated.


          Maybe let the consumer company have it completely. IBM and Hewlett Packard don't have their own OS offering.

          • Wizzwith

            In reply to jimchamplin:

            Bad examples ;-)  Both HP and IBM have their own OS offerings.  HP has HPUX and IBM has AIX and z/OS (and that's just counting their general purpose OS).

          • hrlngrv

            In reply to jimchamplin:

            IBM doesn't still sell z/OS? I'm reasonably sure the CICS system I still need to access once a quarter ain't running under Linux.

            As for Windows, doesn't matter which operating company keeps it since it could be cross-licensed to the other. For me, I want Windows for the workday without all the consumer @#$%.

  2. navarac

    Continuum? This can be done with Samsung Galaxy S8 and a Samsung DEX. Windows Phone was great but far too little and far too late. As Nadella says in his new book, "...chasing the tail-lights of Apple and Android".

  3. Lauren Glenn

    Loved Continuum and loved Windows Phone, but after dealing with duplicate music files in Groove music without being able to clear them and having absolutely no real sync solution for music that wasn't in the cloud, there's really nothing left..... except for eMail and Calendar which worked great with Office365 and my job. That would be the only reason.... and that's not enough for me to stick around especially when Samsung has DEX and Samsung Pay (which is excellent, BTW -- that thing works on just about any payment device except for a Redbox machine). No really good apps is the real problem and there's nothing Microsoft can do about that. They're even having a hard time getting desktop apps anymore that aren't Win32 ones.


    It's really time to just let it go like we let go of Zune and Plays4Sure. Other great Microsoft products destroyed by Steve Balmer and finally put to rest by Nadella. Maybe they can sell off their phone business to Nokia :)

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  9. rob_segal

    Without apps, there won't be users. Without users, there won't be apps. Attaching a mobile platform with very few apps and even fewer users to a declining PC platform was not going to fix that problem. So, Microsoft did the inevitable, kill the Windows Phone platform.

  10. Jules Wombat

    Continuum - seriously ?

    That was like two years ago, before Joe went on his break. Since then nothing, only couple of over priced devices. Microsoft dumped that platform, did not invest and Samsung DEX now does Continuum is much better. How many users actually want continuum, 1000, 2000 ? That ship has sailed.

    BTW Windows Phone, even crippled by Windows Mobile 10, remains superior to Android and iOS in terms of Home Screen User experience. But the lack of investment by Microsoft, meant that developers shunned the platform, and the resulting lack of Apps killed the Platform, along with any interest UWP.

    • hrlngrv

      In reply to Jules_Wombat:

      When Windows Phone 7 came out in Nov 2010, MSFT simply couldn't have conceived of needing to do any more for phone developers than it did for PC developers. MSFT corporate history and culture working against MSFT's future. MSFT assumed Windows would have brand value for phones. Oops.

  11. rameshthanikodi

    hahahahahahahahahahahahahahahahahahahahahahahaha

  12. hrlngrv

    How many people do you believe actually want this?

    If many people did, why isn't the HP Elite X3 the most popular smartphone on earth?

    There are at most 10 million die-hard Windows phone fans who are interested in this, and fewer than half of those would pay US$600 or more for one. That may be a solid niche in the smartphone market, but it ain't gonna resurrect MSFT's position.

    As for Continuum itself, exactly how many 3rd party ISVs have bothered to make any apps which would be worthwhile using on 20" monitors? The Continuum ship already sailed, and it sank with all hand a few miles out of harbor. All that's left are the memorials and the ballads. Don't confuse them with current and future reality.

  13. Bats

    Dude, did you fall asleep on September 21st 2016 and woke up September 22, 2017? In case you did, Continuum has failed. There is no need to plug a phone into a monitor, because all anyone needs to do is connect to the Internet.


    Windows Phone is DEAD.

  14. illuminated

    Platform is dead. However, Microsoft has one secret weapon for world domination: .Net Core. If MS could figure out how to create cross-platform UIs then it would be killer.

  15. Roger Ramjet

    1 future scenario where I think this idea makes some market sense is where you combine this powerful Windows Phone/continuum with a MR headset (rather than plugging into a screen, that could be what the Andromeda thing is). Then you don't need a computer. If the MR headset can be made ~40% smaller than the current gen,  that's a good use case. The benefit is you dont need a computer, plus you never ever need any other screen, get all your media via your phone. I can see students and young pros getting into that. But why wouldn't you just do that over Android or iOS? As soon as Microsoft did it and it got any traction, Google and Apple just release their versions, end of story.

    I do think Microsoft should not give up on *mobile*, but I think the Windows Phone platform is dead, it would take an unbelievably apt and defensible killer app or set thereof for any third, differentiated platform to rise and stick in phones now. Network effects are just too great. Now, if they did some sort of Android clone in reality, or by another name (e.g.they just get all the Android apps onto their platform whatever they call it, pwa, etc, then that is a different story. The other solution is to take the low road, as in cost competition (e.g. what Google does with Chrome books, etc vs. Windows). But Microsoft doesn't go for that. I think they see themselves as a big time industry player that does not disrupt on price. Besides, Google may have occupied that niche even in phones anyway, I think that was Google's original design with open source Android, be the low price competitor, they did not realize how royally Microsoft would screw up, and hand the keys to everything to them.

  16. jimchamplin

    Oh my poor summer child...


    Nobody except enthusiasts actually care about Windows anymore. Those of us who truly like Windows are a rare breed.

    • hrlngrv

      In reply to jimchamplin:

      That's unfair. Perfectly possible to like Windows phones and grok they have no future. It died too young, like Keats, Cobain and Ledger, but it died.

      • jimchamplin

        In reply to hrlngrv:

        It's not unfair, because I described exactly that! Windows enthusiasts are the only people who seem to really care about Windows Phones nowadays. I dare say that it's impossible to be a Windows enthusiast and not know that WP is on life support. Casual users don't care, and therefore would never go out of their way to get an essentially unsupported device because of something that to them is as silly as "I prefer Dodge because I like their engines."

  17. Simon Flynn

    Nobody cares about or wants a Windows phone. Even Microsoft has given in to reality ... perhaps time for the 1 or 2 consumers too?!

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