Benefit to Microsoft to push everyone to latest Windows 10 version?

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I have a simple question (I have asked this already on a comment in a post).

What is the “real” benefit to Microsoft to push everyone to latest Windows 10 version?

Aside from not maintaining different code-bases and allocating resources to them, what other real benefit is to Microsoft?

The question arises, because if it is important for everyone to be on latest versions, then why at first place create plethora of versions of Windows 10 (1803, 1809, 1903, 19H2 etc) every 6 months? And then keep supporting it like 18 months and so forth, and then efforts to convince everyone to move to latest version.

I sense a lot of efforts put into and I am not so sure what are they really getting out of it.

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