New app ‘Microsoft Pay’ in Microsoft Store?

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Yesterday, I noticed that a new app named ‘Microsoft Pay’ was installed in the download history of the Microsoft Store on my primary PC (running Windows 10 1709 build 16299.64).

It doesn’t expose any shortcuts via the Start Menu, nor does it offer a launch button in the app details in the store.

Is Microsoft consolidating their payment platform used for Microsoft accounts, or launching a new mobile+desktop payment platform?

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