"Our ambition for Windows 10 monetization opportunities includes gaming, services, subscriptions, and search advertising"

3

“Windows 10 continues to gain traction in the enterprise as the most secure and productive operating system. It empowers people with AI-first interfaces ranging from voice-activated commands through Cortana, inking, immersive 3D content storytelling, and mixed reality experiences. Windows also plays a critical role in fueling our cloud business and Microsoft 365 strategy, and it powers the growing range of devices on the “intelligent edge.” Our ambition for Windows 10 monetization opportunities includes gaming, services, subscriptions, and search advertising.”

So says Microsoft’s annual report: https://www.microsoft.com/investor/reports/ar19/index.html

That horrible new Bing integration in Windows 10 Search is just the beginning.

Comments (3)

3 responses to “"Our ambition for Windows 10 monetization opportunities includes gaming, services, subscriptions, and search advertising"”

  1. jimchamplin

    That sounds two years out of date. As in that's what they were talking up in what? 2017? '18?

    • anderb

      In reply to jimchamplin:

      I just checked. There's actually a variation of this statement in all annual reports going back to 2015! The Cortana reference alone should have been a red flag that this report is mostly a cut and paste job. Lol.

    • hrlngrv

      In reply to jimchamplin:

      The link above is to the FY2019 annual report, and Nadella's letter to shareholders therein is dated October 16, 2019. Not new, but not years old.