Microsoft is heading further down the path of advertising its own services in Windows 11, with different ads now popping up in the Start menu.
To be precise, this is Windows 11 preview build 23435, which was just released to the Dev channel.
As Microsoft puts it: “We are continuing the exploration of badging on the Start menu with several new treatments for users logging in with local user accounts to highlight the benefits of signing in with a Microsoft account (MSA).”
(I saw this on slashdot and tech radar today)