Cuphead Sells One Million Units in Just Two Weeks

Posted on October 14, 2017 by Paul Thurrott in Games, Xbox One, Windows 10 with 17 Comments

Cuphead Sells One Million Units in Just Two Weeks

StudioMDHR’s Cuphead is a resounding success, having sold over one million units in just two weeks. Making this milestone doubly impressive is that the game is exclusive to Microsoft’s platforms.

“We never could have dreamed of the reception we’ve received from our amazing fans,” a post credited to StudioMHR’s Chad and Jared Moldenhauer reads. “Today, we wanted to take a moment to thank each and every one of you for your support and we’re excited to share that Cuphead has gone platinum with over 1 million units sold.”

Cuphead is a visual feast, but it’s also somewhat controversial. The game was originally supposed to be released in 2016 and was in development hell for over two years, and received Microsoft funding to finish. Worse, the delivered game is simply too difficult for most gamers, and is a non-starter for casual gamers. My bet is that most of those one million sold games will never be finished. Hopefully, they’ll fix that.

Difficulties aside, I’ve been impressed by how easily that complaint has been cast aside by reviewers, all of whom seem to just love this game. Clearly, whatever StudioMHR did worked: You can’t argue with the sales figure. Especially for a game that is stuck on Windows (Steam, Windows Store) and Xbox One only.


Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (17)

17 responses to “Cuphead Sells One Million Units in Just Two Weeks”

  1. Michael Rivers

    It's great that this has paid off for both the game's developer and Microsoft.

    The game is fantastically difficult on the default setting, but picking "simple" difficulty for each battle makes it much more playable. According to my achievement list, around 45% of players have made it to the second island, which is up a lot from last week, so players are indeed progressing

  2. Travis

    I agree that this game is too difficult. I have a suspicion that they made it so difficult because it lacks content and depth. If it were easier if could probably be beat in a couple hours or less and that isn't acceptable for a game in development for so many years.

  3. pwrof3

    You know, ever since they started showing the percentage of people who unlock certain achievements, I have been appalled at how many people never finish a game! I just played Quantum Break, for example. Great game. Pretty simple to beat. Yet, only 47% of people who start the game finish it. Most other games I have played have this same issue. No one takes the time to really work at and finish a game anymore.

  4. xapache

    I do not like exclusive content for a platform but I think "stuck on Windows.." is a bit unfair. As if that is a bad thing - clearly in this case it isn't a bad thing at all.

  5. rameshthanikodi

    "Worse, the delivered game is simply too difficult for most gamers, and is a non-starter for casual gamers."

    Um. No. The game is fine. The difficulty is part of its charm - the rewarding part of playing a game like cuphead is beating the challenging difficulty to begin with. There is no need to worry about casual gamers, this game isn't for them. I'm really happy that this game has decided to buck the trend of dumbing down of games (especially side-scrolling platformers) and hand-holding. Some of the most difficult games i've played were old games (exactly like cuphead) that didn't care for catering to the lowest common denominator. What cuphead has done is nothing new; this was how games were first made. Making games that are easy to beat and to cater to casuals is the relatively recent trend in gaming, not the other way around.

    I'm really tired of game "journalists" trying to push this difficulty narrative when it's a complete non-issue. The Steam reviews are off the charts. Cuphead players have no problem with it. Only "journalists" seem to have a problem with it.

  6. Brazbit

    I purchased this one despite being way out of practice on the genre. The visual style was compelling enough and the unexpected price point sealed the deal.

    I've only had about a half hour to play with it so far and, while difficult, I have played harder games. It's definitely balanced around the two player experience and could use some tweaks to compensate for the lack of someone to catch your spirit but other than that it plays wonderfully.

    I would love to see a remake of Dragon's Lair with this style and interactive game play.

  7. Todd Northrop

    Seriously, does every piece of good news for Microsoft have to be painted as a negative on this website? It is "stuck" on Microsoft platforms? Are PlayStation exclusives "stuck" on Sony? The fact that reviewers love the game is confounding for you? I'm really sick of the negativity here.

  8. redstar92

    So good :) But so tough on default setting :)

  9. webdev511

    I'd be fine with an "easier" mode with no achievements. Make those points worth something again. :D

  10. RonV42

    Are you kidding me, difficult? I had two days of fun with this game and finishing off all bosses. Every move is telegraphed and yes there is a lot going on but once you understand the bosses and moves it gets easier. Now let me get back to getting all the achievements.

  11. Demileto

    "Worse, the delivered game is simply too difficult for most gamers, and is a non-starter for casual gamers. My bet is that most of those one million sold games will never be finished. Hopefully, they’ll fix that."

    Git gud?

    Seriously, the game is fine. It is CHALLENGING, no doubt, but not hard: it's all about choosing the weapons, super power and special skill that best suit each boss and learning through (a lot of) trial and error how to deal with each boss phase, once you master these then victory is just around the corner - and really, it feels truly rewarding to hear the announcer yelling "Knockout!". I got to Inkwell Isle 3 just yesterday and already managed to defeat Captain Brineybeard at Shootin 'n' Lootin, so I know what I'm talking about.

  12. Usman

    Just want to point out that just over 600k came from Steam, so around 400k was from Windows Store / Xbox One.

  13. kamikow

    I am very happy that I can read these articles.

    stainless sheets