2017 was an amazing year for Microsoft by any measure. But my year-end recap leaves out a bigger, overarching story around Xbox that spans multiple news stories, decisions, announcements, events, and product releases and updates. It's a narrative that spans multiple topics.
And it goes like this.
Losing the console wars is the best thing that ever happened to Xbox.
I know. That sounds crazy on the face of things.
But think about it. By not succeeding at the traditional corporate metric---units sold--- in gaming, Microsoft was forced to rethink its entire strategy. In doing so, it is now approaching this market like a newcomer would, and not an established player. It is providing much more value to customers. And it is taking advantage of cross-platform integration that i...
With technology shaping our everyday lives, how could we not dig deeper?
Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.