Microsoft’s Xbox Strategy is the Most Inspiring Story of 2017 (Premium)

2017 was an amazing year for Microsoft by any measure. But my year-end recap leaves out a bigger, overarching story around Xbox that spans multiple news stories, decisions, announcements, events, and product releases and updates. It's a narrative that spans multiple topics.

And it goes like this.

Losing the console wars is the best thing that ever happened to Xbox.

I know. That sounds crazy on the face of things.

But think about it. By not succeeding at the traditional corporate metric---units sold--- in gaming, Microsoft was forced to rethink its entire strategy. In doing so, it is now approaching this market like a newcomer would, and not an established player. It is providing much more value to customers. And it is taking advantage of cross-platform integration that i...

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