Microsoft Plans “Biggest E3 Showing Ever”

Posted on March 14, 2018 by Paul Thurrott in Games, Xbox One with 24 Comments

Microsoft Plans "Biggest E3 Showing Ever"

How could Microsoft possibly out-do previous E3 conferences, where it introduced the Xbox One S and Xbox One X? I have no idea, and the software giant isn’t providing any clues. And yet that is exactly what it is promising: E3 2018 will be Microsoft’s “biggest showing ever,” the firm claims.

“Since Xbox made its first appearance at the Electronic Entertainment Expo (E3) in 2000, Xbox has had a major presence at the show, delivering exclusive and powerful ways to let fans in on what we’re up to, and 2018 will be no different,” Microsoft’s Mike Nichols explains. “In fact, it will be our biggest showing ever.”

According to Microsoft, it is “creating an entirely new show experience” that will cater to both those who attend E3 and those who watch the proceedings virtually. This new experience will take place in the Microsoft Theater (formerly the Nokia Theater) in downtown Los Angeles, right across the street from the Los Angeles Convention Center (LACC), where E3 is held, and the Staples Center.

Microsoft says that it will also have a “meaningful presence” at the LACC, including a booth dedicated solely to Mixer, its game streaming service. But the move outside of E3, and concurrent to E3, is indeed an interesting and unprecedented step. That it was apparently made with the blessing of the Entertainment Software Association, the organizers of E3, is likewise very interesting.

Microsoft’s Xbox E3 briefing is set for June 10, 2018, at 1 pm PT/4 PM ET. I would love to get to LA for this show. But something tells me that won’t happen.


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