Last week, the gaming world was filled with announcements with everything from a new Halo game to Fortnite coming to the Switch. But as with every year, who ‘won’ the show is always up for debate.
While there are many ways to measure success, according to Githyp, a gaming analytics company that monitors Twitch activity, Microsoft had the most watched stream during the show. More so, the stream was the most watched live-stream of any event, ever, on the Amazon-owned gaming streaming platform.
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At its peak, there were 1.7 million viewers watching the company’s E3 event which is significantly higher than last years’ stream of 1.1 million concurrent viewers. It should be noted that Microsoft also had the highest viewed live-stream last year during E3 showing that their success in 2017 wasn’t a one-off because of the Xbox One X.
Here’s the rest of the stream stats for E3 to help provide a better picture of Microsoft vs the rest of the industry:
Considering that Microsoft is fighting an uphill battle against Sony, this can only be a good thing for the Xbox brand. The company has a long way to go to overtake Sony in the console race, but they are being aggressive with acquisitions and trying to attract exclusives to the platform.
There is no question about it though, for two years in a row, the Xbox has attracted a significant amount of attention. And with the company working on a new generation of devices and also selling the ‘most powerful console’, the future certainly looks brighter than the past.
<p>The Xbox One is practically dead and Microsoft knows it. Therefore, there is no uphill battle for Microsoft to climb.</p><p>If Microsoft has garnered so much attention, then why has sales continue to be so bad?</p><p>Microsoft needs to get creative. That's because whatever they do or will do, they can count on Sony matching them each step of the way. I'm sure Developers will create games for both consoles, but the updates will more likely to go to Sony first. Remember when Paul Thurrott, posted how he felt like a 2nd class citizen when it came to Call of Duty?</p><p>IMO, the future does not look bright for the Xbox at all. </p><p>Plus, I am a bit surprised at how soon the next Xbox gen will be released. IMO, 2020 is too soon, especially for those people who have already have or plan to upgrade to the Xbox One X. "Scarlett" will need a fast start, if it hopes to make the next console wars a real fight. How can that fast start happen, if people already invested in an Xbox One X, just three years before? IMO, you'd have to be super rich or know of a gaming store that pays good value for used consoles. </p>
<p>I guess another way of looking at this data is to consider E3 Microsoft's home turf, no? It's an event held in US time zone when "normal" ? people in other regions may have to sleep. What would be the viewership differentials if the event were held in Asia or Europe? Or put another way, how do console sales break out by region, I would not guess that there is the % same differential everywhere. If such things were considered you may find 1.7M to 1.5M viewers to be like, a win for Sony depending on what you actually expected it to be like based on relative strengths in the US region.</p>