Microsoft Launches Xbox-branded Shower Gel, Deodorant, Body Spray

Here is a weird one. One of Microsoft’s Xbox teams have partnered with Lynx to bring the Xbox brand to something that has completely nothing to do with gaming: body wash. Xbox ANZ (Australia and New Zeland) are teaming up with Lynx to launch a new line of Xbox-branded body wash.

The new line of Xbox body wash will be available only in Australia and New Zealand.

There’s nothing special about the Xbox body wash. The packaging says the body wash is meant to “lift your game” but that’s just typical marketing jargon. As or the scent, Microsoft said the Lynx Xbox body wash is a “fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.”

The new range of body products also includes deodorant and body spray, GameSpot notes.

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Conversation 43 comments

  • dcdevito

    05 June, 2019 - 7:06 am

    <p>It’s a smart marketing move, hardcore gamers ripen after hours of playing ?</p>

    • wosully

      Premium Member
      05 June, 2019 - 7:15 am

      <blockquote><em><a href="#433399">In reply to dcdevito:</a></em></blockquote><p>This is true, and they can clean up in mom's basement with these products. Great idea. Now, toothpaste?</p>

    • icatar

      Premium Member
      05 June, 2019 - 8:26 am

      <blockquote><em><a href="#433399">In reply to dcdevito:</a></em></blockquote><p>Right, I wouldn't say this announcement has "completely nothing to do with gaming."</p>

  • Ron Diaz

    05 June, 2019 - 7:17 am

    <p>I guess this is needed to remove the stench of the current state of Xbox gaming from the players…</p>

    • Chris

      Premium Member
      05 June, 2019 - 7:26 am

      <blockquote><em><a href="#433402">In reply to Hypnotoad:</a></em></blockquote><p>Hardly surprising move from Xbox ANZ, since they also made a onesie…</p>

  • vernonlvincent

    Premium Member
    05 June, 2019 - 7:30 am

    <p>This needs to be a Microsoft Rewards item! </p>

  • m_p_w_84

    05 June, 2019 - 7:44 am

    <p>Perfect gift for…….. actually nobody. Nobody would want this.</p>

    • locust infested orchard inc

      06 June, 2019 - 2:58 pm

      <blockquote><em><a href="#433405">In reply to m_p_w_84:</a></em></blockquote><p><br></p><p>If this were a Apple-branded Lynx, all the iSheeple would be clamouring all over each other to grab them.</p>

  • jules_wombat

    05 June, 2019 - 7:46 am

    <p>Great News. <span style="color: rgb(0, 0, 0);">It must be The Lynx Effect. </span></p><p>Hopefully I can buy some of this in the Oxford Circus Microsoft store next month. </p><p><br></p>

    • wright_is

      Premium Member
      05 June, 2019 - 9:02 am

      <blockquote><em><a href="#433406">In reply to Jules_Wombat:</a></em></blockquote><p>Or the Axe Effekt over here.</p>

  • madthinus

    Premium Member
    05 June, 2019 - 7:54 am


  • dallasnorth40

    Premium Member
    05 June, 2019 - 8:53 am

    <p>Now, I've seen everything.</p>

  • mattbg

    Premium Member
    05 June, 2019 - 9:02 am

    <p>I can't wait to spray this on my XBox…</p><p><br></p><p>Jokes aside, I would really like a Windows deodorant and body wash.</p>

    • docpaul

      05 June, 2019 - 11:46 am

      <blockquote><em><a href="#433417">In reply to mattbg:</a></em></blockquote><p>LOL!</p>

    • SvenJ

      Premium Member
      05 June, 2019 - 2:37 pm

      <blockquote><a href="#433417"><em>In reply to mattbg:</em></a><em> </em>They could call it Windex…what? that's taken? </blockquote><p><br></p>

  • red.radar

    Premium Member
    05 June, 2019 - 9:02 am

    <p>when it fails … do you turn blue like a smurf? </p><p><br></p>

  • PeterC

    05 June, 2019 - 9:05 am

    <p>This actually maybe the ploy I need to get my boy to actually wash!!!! screw the game pass if he showers more then im all in on a monthly subscription of Xbox body aromas!!!</p>

  • ben55124

    Premium Member
    05 June, 2019 - 9:25 am

    <p>Master chiefs should smell like they've been wearing body armor all day. Microsoft should do more of this stuff. Goes well with windows ugly sweaters.</p>

  • Daekar

    05 June, 2019 - 9:47 am

    <p>This is one of those things that makes me shake my head. What will <em>really</em> make me wonder about people is if anyone buys it.</p>

  • will

    Premium Member
    05 June, 2019 - 10:30 am


  • waethorn

    05 June, 2019 - 10:45 am

    <p>Your Xbox Live dollars hard at work.</p>

    • cuppettcj

      05 June, 2019 - 12:01 pm

      <blockquote><em><a href="#433435">In reply to Waethorn:</a></em></blockquote><p><br></p><p>Wouldn't this be a revenue generator for MS?</p>

  • Brazbit

    05 June, 2019 - 11:21 am

    <p>Having been to my fair share of gaming conventions I whole heartedly endorse encouraging players to level up their personal hygiene. </p><p><br></p><p><em>Achievement Unlocked – Lemony Fresh</em></p>

  • jimchamplin

    Premium Member
    05 June, 2019 - 11:21 am

    <p>[Checks the date…] It’s not April 1st. Okay. Suddenly felt like I’d lost two months. </p>

  • BeckoningEagle

    Premium Member
    05 June, 2019 - 11:36 am

    <p>This is the passive aggressive way of telling gamers to stop gaming and take a shower. Maybe I should buy some for my kids.</p>

  • lmoritz

    05 June, 2019 - 12:06 pm

    <p>To be fair, this is a brand licensing arrangement, something very common in consumer product retailing (e.g. Toy Story 4 cereal, etc.). It is inaccurate to say that Microsoft has launched these products. It is Unilever that has launched these products. This is an easy marketing win for Microsoft, as they get the licensing benefit and the brand connection with many males. </p>

    • datameister

      05 June, 2019 - 1:43 pm

      <blockquote><em><a href="#433453">In reply to lmoritz:</a></em></blockquote><p>Now an XBox cereal might be something.</p>

      • palmer73

        Premium Member
        05 June, 2019 - 6:11 pm

        <blockquote><em><a href="#433466">In reply to DataMeister:</a></em></blockquote><p>Minecraft Bits .. goes great with soy or any other milk!</p>

      • justme

        Premium Member
        07 June, 2019 - 6:03 am

        <blockquote><em><a href="#433466">In reply to DataMeister:</a></em></blockquote><p>Sure…something like lucky charms, but green creepers, yellow zombies, orange Master Chiefs, and blue Cortanas….</p>

    • skane2600

      05 June, 2019 - 11:27 pm

      <blockquote><em><a href="#433453">In reply to lmoritz:</a></em></blockquote><p>Yes, but Toy Story characters are something people like as fans. This is like licensing the theater where Toy Story is shown.</p>

  • WaltC

    05 June, 2019 - 1:22 pm

    <p>The profoundly strong message from Microsoft is: "You Xbox owners stink because apparently regular bathing is not something that you do. Get cleaned up, please! Start respecting the olfactory glands of your neighbors today!" </p>

  • SvenJ

    Premium Member
    05 June, 2019 - 2:39 pm

    <p>My boy once commented his crowd decided that a group of gamers should be called a stink, like a group of lions is a pride, and a group of crows is a murder.</p>

  • Darekmeridian

    05 June, 2019 - 3:58 pm

    <p>I saw this in my twitter feed giggled and scrolled right past it thinking it was a joke.</p><p>Wow this is where we are now.</p><p><br></p>

  • martinusv2

    Premium Member
    05 June, 2019 - 5:59 pm

    <p>I am just too curious, if this get available in Canada, will buy a kit just for fun.</p>

  • dxtremebob

    Premium Member
    05 June, 2019 - 6:49 pm

    <p>I'm waiting for Clippy Deodorant, Body Spray, and Shower Gel.</p>

  • Lordbaal

    05 June, 2019 - 6:58 pm

    <p>Because the know people like Paul and the other people in their mom's basement will need it.</p>

  • dbonds

    Premium Member
    06 June, 2019 - 10:39 am

    <p>Given some of Microsoft's prior marketing campaigns, I can't wait to see the one for this launch – likely to be called……</p><p><br></p><p> "Smell like a gamer!". :-)</p>

  • locust infested orchard inc

    06 June, 2019 - 2:53 pm

    <p>Makes perfect sense to me.</p><p><br></p><p>You and your mates have just had a long session gaming, and have thoroughly enjoyed the intense and at times heart-pumping moments.</p><p><br></p><p>Now you're going out to meet your girl – in 20 minutes. There's no time to shower, as you grab your phone and book an Uber, due 5 minutes from now.</p><p><br></p><p>Before departing, you grab the Xbox Lynx – you instantly become handsomely fragrant. You girl will love you for it – courtesy of the 'Microsoft Xbox Effect'.</p><p><br></p><p>All you need now is some Xbox-branded chewing gum and/or drinkable mouthwash to become Mr Casanova.</p>

    • My Hell baby speaking

      07 June, 2019 - 2:13 am

      <blockquote><em><a href="#433658">In reply to locust infested orchard inc:</a></em></blockquote><p>I would politely annotate, that XBox gamers as the bros that they are do not habitually date the sort of girls who have an elevated fondness of men's hygiene. </p>

  • jim_may

    06 June, 2019 - 11:30 pm

    <p>Still waiting on the Xbox soda pop.</p>

  • justme

    Premium Member
    07 June, 2019 - 5:59 am

    <p>Wait…I think I may see what they have done. This isnt for gamers, but the console itself!</p><p><br></p><p>Think about it for a moment – how many of you have EVER washed your XBox?</p><p><br></p>

  • sheikh12

    04 November, 2020 - 5:08 pm

    <p>hey thats great man.</p><p><a href="" target="_blank"><strong>Play Online Games Free</strong></a>, fun games, puzzle games, <strong>action games</strong>, sports games, flash games, adventure games, multiplayer games and more</p>


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