Microsoft Signs Shroud to Mixer

A few months back, Microsoft made headlines after the company signed Ninja to stream exclusively on Mixer. Announced today, the company is signing another larger personality, Shroud.

Shroud, who has 7 million followers on Twitch, is now moving exclusively to Mixer. Shroud climbed the game ladder with CS:GO and has streamed many other titles, notably PUBG and more recently Apex Legends and of course, Fortnite.

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This is another big move for Microsoft who is trying to prop-up its game streaming platform. With Ninja and now Shroud exclusively moving to Mixer, the company is banking on personalities, not original programming content, to attract eyeballs to the streaming platform.

With two large personalities joining Mixer, it does make you wonder if the company is going after any other names in the industry? The company is clearly opening its checkbook to try and make Mixer a viable platform. What I would love to know is if signing Shroud was a reaction to the success of signing Ninja or was this process already underway before Ninja formally moved over to Mixer.

Either way, it’s clear that Microsoft has a new strategy to turn-around the lackluster success Mixer saw in it’s early days after transitioning over from Beam.Pro to the service we know today as Mixer. The question now is if Microsoft is done signing up new talent or are they going to go after anyone else?

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Conversation 6 comments

  • coeus89

    24 October, 2019 - 2:13 pm

    <p>That's huge for my watching habits. He's my number 1 as far as time watching streams.</p>

  • waethorn

    24 October, 2019 - 3:23 pm

    <p>Who?</p>

  • jgraebner

    Premium Member
    24 October, 2019 - 4:31 pm

    <p>Articles like this make me feel really old. :)</p>

  • Cardch

    25 October, 2019 - 10:05 am

    <p>No way! They got Shroud? They got Shroud?!! </p><p><br></p><p>Who is Shroud again?</p>

  • codymesh

    26 October, 2019 - 10:44 am

    <p>I guess i'm going to be the designated millennial here who actually knows who Shroud is. He's a pretty big deal in the world of e-sports, competitive gaming, and video game streaming. </p><p><br></p><p>Everyone knows Ninja from his glitzy media appearances, but second in line for popularity, without a doubt, is Shroud. He just doesn't do glitzy media tours.</p>

    • Thom77

      26 October, 2019 - 3:33 pm

      <blockquote><em><a href="#483615">In reply to codymesh:</a></em></blockquote><p><br></p><p>I'm 42 and know who Shroud is. I also might or might not binge watch Dr. Disrespect videos.</p><p>I'm not sure if this makes me hip or pathetic. </p>

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