And Now, Some More Confusion About the Next-Gen Xbox Branding

Posted on December 17, 2019 by Mehedi Hassan in Games, Xbox, Xbox Series X with 12 Comments

Last week, Microsoft surprised the internet with the next-gen Xbox. The company has been hyping up the next-gen console for months, but it surprised everyone with a full reveal last week.

With the full reveal, the company also introduced the official branding for the new console: Xbox Series X. And that has, obviously, led to a lot of criticism because of the branding not only being confusing but also being very unimaginative.

Microsoft is now clarifying things about the next-gen Xbox branding and turns out instead of it being called just Xbox Series X, it’s called–wait for it–Xbox. A Microsoft spokesperson told Business Insider that the name of the next-generation Xbox is simply “Xbox”.

So what is Xbox Series X? It’s simply one of the devices part of the next-generation Xbox line. “The name we’re carrying forward to the next generation is simply Xbox. And at The Game Awards you saw that name come to life through the Xbox Series X. Similar to what fans have seen with previous generations, the name ‘Xbox Series X’ allows room for additional consoles in the future,” said the company.

So yes, the next-generation Xbox branding is just simply Xbox. Xbox Series X is just one of the consoles part of the line, so we could have Xbox Series X, Xbox S, Xbox K, or whatever, in the future.

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