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Plotting the Rise of Xbox Game Pass (Premium)

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This week, Microsoft released their latest earnings report which highlighted the fact that the company is extremely profitable, growing, and shows no signs of slowing down even during a pandemic. One item of interest that is still in its infancy is Microsoft’s Game Pass subscription service.

While it is technically not a ‘new’ SKU, I think it can be argued that this is still a new offering from the company and we are in the early days of its growth. And because I find this information interesting, I plotted down some of the known data points to dig into the rate at which the service is growing.

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