Plotting the Rise of Xbox Game Pass (Premium)


This week, Microsoft released their latest earnings report which highlighted the fact that the company is extremely profitable, growing, and shows no signs of slowing down even during a pandemic. One item of interest that is still in its infancy is Microsoft’s Game Pass subscription service.

While it is technically not a ‘new’ SKU, I think it can be argued that this is still a new offering from the company and we are in the early days of its growth. And because I find this information interesting, I plotted down some of the known data points to dig into the rate at which the service is growing.

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