E3 will be back to the Los Angeles Convention Center on June 13-16, the E3 team announced today. The first two days will be dedicated to business, the third one will welcome consumers in addition to business attendees, and the last day will be a consumer-only affair.
According to Gameindustry.biz, the E3 team hopes that a clearer separation between the business and consumer experience will make the event more enjoyable for all attendees. “In addition, the team is planning elements outside of the LACC, plus numerous game presentations that fans can watch in-person or online during those final two days,” the report added.
The Entertainment Software Association (ESA) previously announced in July that E3 2023 would be produced by Reedpop, the event production company behind PAX, the New York Comicon, and other big events. Registrations for E3 2022 are expected to open in late 2022.
The COVID-19 pandemic had a pretty big impact on E3 and other trade shows. There was no E3 in 2020 and 2022, and the 2021 edition was an online-only event. Even before the pandemic, E3 had started to lose its steam as big publishers like PlayStation and EA had stopped participating.
Since 2020, the Summer Game Fest also emerged as a longer and bigger alternative to E3, with support from the biggest video game publishers spilling out their announcements throughout the summer. It seems that next year, E3 will also take inspiration from that.
“E3 will officially partner with as many of these other events as will have it, and for free. And even those who aren’t joining officially, it will still support the games and companies within those shows, too,” the report explained.
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