Microsoft: “Strong Demand” for Xbox Over Black Friday

Posted on November 26, 2016 by Paul Thurrott in Games, Xbox One with 11 Comments

Microsoft: "Strong Demand" for Xbox Over Black Friday

The Black Friday holiday shopping weekend isn’t over yet, but Microsoft has already hailed the “strong demand” it has seen for Xbox.

The software giant prepared a lengthy momentum statement from Mike Nichols, the Corporate Vice President of Xbox Marketing. Rather than just copy and paste it, let’s look at it line by line and see what we can make of the start of a crucial holiday season for Xbox One in particular.

There was strong demand for Xbox hardware, accessories, games and Xbox Live engagement on Black Friday, based on initial results, with a strong start to the holiday season.

Curiously, this is all that Microsoft actually says about Black Friday. From there, it moves on to what I think of as “momentum”. So it’s not clear if this weekend was good, bad or indifferent for Microsoft. It’s pretty clear that it wasn’t record-breaking in any way, however.

In October, Xbox One was the best-selling console in the U.S., U.K. and Australia according to NPD Group and GfK Entertainment. Xbox One has been the best-selling console in the U.S. for the past four months, and in the U.K. and Australia in each of the last two months.

After two years of coming in second place to Sony’s PlayStation 4 almost every single month, Microsoft seen great success in recent months. The most interesting thing to me, so far, is that the first month in which Xbox console sales beat those of PS4 was in July, which was one month before the Xbox One S shipped. Looking forward, the most crucial two months—November and December—are upon us. Imagine Microsoft winning these months.

Xbox One S is the only console available this year with built-in UHD 4K Blu-ray, 4K video streaming and HDR for video and gaming and it’s available in a variety of bundles for the best value with 500GB, 1TB and 2TB consoles to choose from.

I recently described the Xbox One S as “the perfect thing.” But be sure to check out my full review as well.

A huge variety of blockbuster games from this year’s greatest games lineup are now available for Xbox One or Windows 10 PC such as “Gears of War 4,” “Forza Horizon 3,” “ReCore,” “Titanfall 2,” “Battlefield 1” and “Call of Duty: Infinite Warfare,” with even more on the way in the coming days like “Dead Rising 4” and “Final Fantasy XV.”

I’ve spent time with most of those already-available games, but I can’t say I’m particularly interested in Dead Rising 4 or Final Fantasy XV. I feel like I should be giving Titanfall 2 a shot though.

Moreover, with the recent release of our Xbox Holiday Update, there are more ways for gamers to connect with one another across devices through Clubs and Looking for Group on Xbox Live – the fastest, most reliable gaming network.

I wrote about the Xbox Holiday Update a few weeks back, though I can’t say it has impacted my day-to-day experience on Xbox One per se. I’d love to see some more performance improvements to the Dashboard for starters.

In addition, Xbox Design Lab brings more than 8 million ways to customize the new Xbox Wireless Controller, featuring enhanced comfort and feel with textured grip, improved wireless range and Bluetooth technology.

Xbox Design Lab is pretty amazing. I used this service to design my own custom controller, and now, which is really cool.

We are grateful to our community for their continued dedication and passion toward Xbox, and are committed to making Xbox the best place to game this year and beyond.

Yeah you are.

So, not much of substance. And I’m a bit curious why Microsoft chose to issue such a non-statement. We may find out next week when NPD and other market analysts release their findings from the Black Friday weekend.

 

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Comments (11)

11 responses to “Microsoft: “Strong Demand” for Xbox Over Black Friday”

  1. 2501

    Titanfall 2 is definitely worth it! I was lukewarm to the first one, but I can't seem to put this one down.

  2. 5510

    A few things,

    When a company uses the word "strong," it could mean anything. I don't think the Xbox One S did badly nor did it do well. I think, it just did ok. 

    The fact that Xbox One was the "best selling console" for a recent period of time doesn't mean much of anything. The Xbox One S brought the Xbox One generation to the level of the PS4 and that is what we know now. The fact that "Xbox One was the best-selling console in the U.S...." is a marketing technique similar to T-Mobile or Sprint's claim as being the "fastest growing network in the U.S.A."

    The UHD and 4K stuff is not relevant as of now. It's just not.

    • 8626

      In reply to Bats:

      While I agree with you regarding the term "Strong", as it's complete nebulous, 4k on the other hand is everything in gaming today.   It's the only real selling point for console makers and gaming PC hardware manufacturers.  

    • 5027

      In reply to Bats:

      Well it seems during Black Friday there was a big interest for 4K televisions and UHD BluRays, or at least that was my impression. I seems 4K is getting more and more relevant, and with that also UHD BluRays because streaming 4K requires you to have a very good broadband connection...most people don't. 

      And if people are interested in UHD BR, what cheaper player can you get except for Xbox One S?  But only time will tell I guess. 

  3. 5530

    I really enjoyed Titanfall 1 but the PC community shrank really quickly and it was really quite short on content and depth, and I ended up reaching the prestige ranks within a few months, and there wasn't really much more to it than after reaching prestige. But the core gameplay was fantastic, definitely one of the best online multiplayer games I've touched. I actually liked it more than Battlefield 4.

  4. 5767

    Most likely spin-control when November NPD shows Sony won again.

  5. 223

    I can't speak for everyone, but I ordered an XBOX One S (the Minecraft edition) and an extra controller. And my wife, who is decidedly not-into-gadgets, was more than okay with the purchase. 

    • 230

      In reply to vernonlvincent:

      I bought an XBox One S Halo Masterchief edition (or whatever) as it came with the 1TB HD.  This is the gift for the kids (yeah, right) this year. They gave me a $50 Xbox credit which I will use to buy them Minecraft; they also gave me a choice of games, so I've taken Assassin's Creed IV.  With the collection I've been building through Games with Gold, I'm probably going to have the unit 1/2 full on arrival.

       

      I'm also going to gift them each a design lab controller, which is a STEEP price in Canada ($99, $120 with engraving), so I'm going to keep a watch for future sales.  And because I've cut the cord, I'm looking at the Happauge digital TV Tuner.  Paul, if you wanted to review an accessory.... :)

  6. 6593

    There were so many awesome deals for gold members, I couldn't buy them all. I went all in on TitanFall 2 and Battlefield 1 which was an amazing deal at $75 for both. This is typically the time of year where I buy most of my games... I hope they keep the deals coming!

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