Xbox Codename Roma Arrives as Digital Direct

Posted on June 8, 2020 by Brad Sams in Xbox One, Xbox Series X, Xbox with 5 Comments

Back in December of 2018, I wrote a post deciphering a variety of Xbox codenames including Anaconda (series X), Maverick (Xbox All Digital), and a few others. Included in that list was Roma which remained in the background of the other codenames but it looks like that feature has finally become a reality.

At that time, I wrote that Roma is “a ‘digital attach’ feature for the Xbox. What this will allow you to do, as long is it is shipped as planned, is to order an Xbox One with digital services ‘attached’ to the hardware when it ships to your house.” And it looks like that feature is now available.

Microsoft is calling this feature Digital Direct and says that no codes are required and that “all digital content including games, subscriptions, and exclusive content will be redeemed to your Microsoft account and directly delivered to your Xbox console during setup.” It looks like the old days of opening up a console and having to enter a code to redeem your content may be behind us.

It’s important to note that when setting up a console with Digital Direct, the first Microsoft account used to login to the console will have the content attached to the account. While this is certainly going to streamline the setup process for some users, for others, this can be a pain.

The reason being, if you buy a bundled console and don’t want one of the digital games, it appears that there is no way to sell that code to a friend.

One of the first places with see Digital Direct showing up is with the recently released Cyberpunk 2077 limited edition console. Gamers who have bought that console already, even though the game is not yet available, have been informed that the game will automatically be applied to their account.

While this may not seem like a significant new feature, it shows a maturity to Microsoft’s bundling and console pipeline; that they can now optimize how and where content is delivered with their consoles.

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Comments (5)

5 responses to “Xbox Codename Roma Arrives as Digital Direct”

  1. Usman

    Does the console OOBE inform users of this?

    There have been numerous instances where a console with bundled with an older game is on sale for less than the console without the game, I assume theres no alternative to gift that digital redemption?

  2. Jester

    Seams like a way to prevent codes being resold.

  3. tripleplayed

    FYI looks like they are doing the same for Windows 10 PCs. I noticed that "included with this pc" section in the library of the Microsoft Store the other day and was wondering what it was. The help page from that digital direct website talks about windows 10 as well.

  4. gregsedwards

    I know I've griped about this before, but there really needs to be a better framework for sharing games, services, and other media content among family members. I don't necessarily want all purchased games to be tied to my gamertag, nor do I want to be required to sign into multiple consoles in my home for my kids to be able to easily access and play them. And I'm's just not realistic to expect families to buy multiple digital licenses of a game for multiple kids to play their games on any console in the house.

    I know they were trying to do this with the original Xbox One launch back in 2013, but we really need some structured family sharing options at this point. Microsoft already has the framework for families and managed accounts. All my family members have their own Microsoft accounts and Xbox gamertags. Any games purchased should be shareable by a limited number of family members on any console. Same for Xbox Live Gold and/or Game Pass content.

  5. Elan Gabriel

    The only reason to do that is to kill the after market community, which I find a disgusting move. Anti consumer move in all its glory. The digital goods era is anti consumer as it is now, and here we're taking one step more. Sigh.