Microsoft Rebrands Xbox Game Pass for PC

In a bid to further differentiate the service, Microsoft revealed that it is rebranding Xbox Game Pass for PC to PC Game Pass.

PC Game Pass will retain the Xbox logo as part of this rebranding, and the other Game Pass offerings will now be branded as Xbox Game Pass (formerly Xbox Game Pass for Console) and Xbox Game Pass Ultimate (unchanged).

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There’s no formal announcement post, but there’s a cute little video that the PC Game Pass team tweeted to demonstrate the change.

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Conversation 11 comments

  • helix2301

    Premium Member
    10 December, 2021 - 9:25 am

    <p>YouTube Premium giving away 3 months of it for free</p>

  • navarac

    10 December, 2021 - 9:44 am

    <p>There must be more people employed in the "Re-branding Dept" than the "QA Dept" :-).</p>

    • jeroendegrebber

      Premium Member
      10 December, 2021 - 9:49 am

      <p>That, or 1 zealous person with a name generator. Or different depts taking naming turns. So we can expect rebrandings to (in no particular order) :</p><p>- Windows game pass </p><p>- Microsoft game pass</p><p>- Azure cloud game pass</p><p>- Game pass for… </p><p>- (back to) Xbox game pass</p><p>Or any combination of the above. </p><p><br></p><p>Suggestions are welcome of course ?</p>

      • vernonlvincent

        Premium Member
        10 December, 2021 - 10:44 am

        <p>I vote for Microsoft Entertainment and Games for Azure Cloud Stack</p>

        • safesax2002

          10 December, 2021 - 12:40 pm

          <p>Ladies and Gentlemen, we have our winner!!! LOL</p>

        • red.radar

          Premium Member
          10 December, 2021 - 1:50 pm

          <p>If you stopped at Microsoft Entertainment and Games for Azure. You would have MEGA. </p>

  • red.radar

    Premium Member
    10 December, 2021 - 12:45 pm

    <p>I am surprised they just didn’t settle on Microsoft Gamepass</p>

    • whistlerpro

      13 December, 2021 - 5:27 am

      <p>The Xbox team fought hard to not have any Microsoft logos on the box. Strangely not as big a deal for Sony. </p>

  • boltie

    10 December, 2021 - 2:43 pm

    <p>They need to also change ‘Xbox Game Pass Ultimate’ to just ‘Ultimate Game Pass’.</p><p><br></p><p>Article might also want tagging with ‘PC Game Pass’.</p>

  • mike2thel73

    10 December, 2021 - 2:53 pm

    <p>No thanks I’ll "PASS"</p>

  • Donte

    13 December, 2021 - 6:51 am

    <p>Now if they could just spend 5 min of time on the Xbox app on PC. </p><p><br></p><p>It is a horribly buggy app that hardly works at all. It has been bad for years now. It also used to have a light mode but they took that away. </p>

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