Xbox One X to Debut at $499

Posted on June 11, 2017 by Paul Thurrott in Xbox One with 47 Comments

Xbox One X to Debut at $499

Microsoft’s Xbox One X will debut at $499, a reasonable premium price tag for a stunning premium video game console. Folks, the next generation just got real.

Brad wrote about the Xbox One X branding and schedule earlier, but the short version is that Xbox “Project Scorpio” has a name and a November 7 release date.

What we’ve learned since then is that it also appears to meet my expectations: Microsoft’s E3 briefing was heavy on the 4K/60 fps stuff, and game makers are updating existing titles to look and play even better on the new console. The firm also introduced 42 new Xbox One games, about half of which are Xbox/Windows 10 exclusives.

But one of the biggest questions was the price. As you may know, the PlayStation 4 Pro currently sells for $399, about $100 less than the Xbox One X. But Xbox One X is far more powerful than the PS4 Pro. And from what I’ve seen today, I think it justifies the price.

More to the point, if you can’t afford an Xbox One X, you can simply buy a much cheaper Xbox One S and play the exact same games. Then, once the price comes down or you are ready to upgrade, the Xbox One X will make all of your existing games look and play better.

This is, I think, a winning formula. And while the price is indeed premium, it should do well with hardcore Xbox fans.

 

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Comments (50)

50 responses to “Xbox One X to Debut at $499”

  1. Avatar

    asarathy

    It's not a terrible price, but it's not a compelling price either. Spending 250 more for better performance/4k when you know the price is going to drop in a year or 18 months, and there isn't a must have feature now. I have a 4K TV that I have been waiting to see what I was going to put on it. Now that they have announce the price, I am going to get an S so I can get the UHD and 4K Streaming. While the better performance on gaming would be nice, it's just not worth price for early adoption. Still that's not a bad thing either, and I'll be more than happy to pick up a 300/350 X when one of my Ones actually dies..

    • Avatar

      Jeff Mills

      In reply to asarathy:

      By that statement alone, you are not their target audience for the X. Point is, they lost a lot of people to Sony for the incremental bump in specs over the XB1. This is a monumental leap forward, and there is no question who has the best hardware this holiday. For the people who want "the best," price is not their selling point.

      • Avatar

        asarathy

        In reply to Jeff Mills:

        Yeah it's totally fine that if that is the tact they want to take. Like is said the price is not terrible, but if the S didn't already do the 4K media stuff, i would be all over this. I think it's more the price compared to the S. I own 2 ones already and I am sure I will also own this one at some point. And while I have a PS4, the X is definitely not a hard pass like the PS4 pro is to me. It's just more a matter of not needing to early adopt unless some kind of trade in deal presents itself.

  2. Avatar

    Michael Rivers

    It's more powerful than the PS4 Pro, but it has fewer good exclusive games. They needed this to be $400 or at most $450 to have any chance at competing with Sony.

  3. Avatar

    Jhambi

    I'm not a gamer but the specs seem impressive. Though it remains to be seen how well the heat management will work.

  4. Avatar

    Angusmatheson

    I'm worried about the price. The problem when they were released was the Xbox was $100 more but it came with Kinect the and PS4 didn't. It seems like de vue. Yes, the Xbox X looks like a much better machine, but who really knows that outside of people who watch E3? (and the hard core spec players are all PC gamers) Xbox x doesn't should so different from Xbox S - while PS 4 pro clearly sounds much better than PS 4. I see this appealing to hard core fans, but I don't see it appealing to PS 4 fans (despite better performance), PC games (although better performance for price), or non-PC gamers.

  5. Avatar

    nbplopes

    "This is, I think, a winning formula"

    Hi Paul. I would like to present the following.

    https://www.statista.com/statistics/276768/global-unit-sales-of-video-game-consoles/

    Regardless of the conjuntural platform wars, the gaming console market shrank by 74% since 2008. If this is not an indication of a non winning formula don't know what it is. Imagine this kind of decline in Windows, everyone would be hysterical.

    I played far more before than I do now. Still I have bought all generations of XBOX and once a Playstation 3. The games are more realistic, hardly better than it was in 2008 from an entertainment value as the statistics show. This is an entertainment landscape that is far more competitive. It also exhibits that the experience of XBOX One is hardly a gamers paradise, what is a gamer really? A gamer is anyone who plays games regularly. Like someone who reads books. Not necessarily only someone that plays all day or 6 or 7 hours every weekend, to forget about life.

    For what this shows is that both Playstation and XBOX One are making the wrong bets. They can dog fight the little customer base they have until the end.

    What I really would like is something with broad entertainment value like Apple TV or Android TV with the graphics power of XBOX One X. The new Nintendo offer tries to cater this reality, by mixing mobile capabilities, but the entrainment value is not broad enough.

    Cheers,

    Nuno

    PS: I remember the XBOX One launch, I liked the vision, heck is almost impossible to dilike MS visions but the implementation .... Anyway unfortunately the gaming community was heard and you know what? This is what the real result is.

    As far as this data shows, Phil Spencer was totally wrong and a guy was "fired". This also shows how relentlessly focused is MS on whoever it chooses to be its adversary. That is MS sees the world too much through its adversaries rather than actually do the best thing possible. This in contrast with either Google or Apple. The bar is just really low! MS press could help with that but everyone loves a dog fight right?

    I for see something coming sometime in the near future that blows this approach out of the water.

    • Avatar

      Chris_Kez

      In reply to nbplopes:

      "What I really would like is something with broad entertainment value like Apple TV or Android TV with the graphics power of XBOX One X."

      You can't have that kind of gaming power without a premium price. What more would you like Xbox One X to do in terms of "broad entertainment"? I've read all your posts and I'm just not clear what you think MS should do.

      • Avatar

        nbplopes

        In reply to Chris_Kez:

        I'm not here to tell MS what to do. I'm just a user that payed for solutions not to offer them pretending I have any. The price is not really much a of problem alone. Its not really about price as statiscts show.

        But have a look at what say LG and Web OS is doing with hardware that is not even a third has powerful. A company that builds refrigerators!!! Furthermore, they don't have an ecosystem like either Apple, Goolgle and even MS has.

        PS: Even though I don't have solution something leave perplexed. How can one build an broader entertainment device with just one HDMI input? What about not not provide reliable streaming from any other device into the system? How can we have a broader entertainment device to communicate with family and friends when even the companies core communication product, Skype, does not work properly? What about phone and PC integration that make sense. There are so many things to sort out I think. What about speed, loading times are a killer. What about HDMI SEC support to control other devices more efficiently in such a way that people don't even need to know what. HDMI SEC is. What about being able to respond to user request without switching on the TV, say for audio purposes ... man so many things. These are things that a gaming fan do not appreciate at many levels so its only natural that its not a priority. It does not even work as a Miracast receiver. There you have it the perfect gaming machine ... but look at the the shrinking gaming console market.

        I mean, I would admit that a company that builds refrigerators, TV and all sorts of domestic gear not being able to come up with sound technical solutions for this, but not really Microsoft, Google or Apple.

        Maybe there is nothing much MS can do about it.

    • Avatar

      Lars lalaa

      In reply to nbplopes:

      Maybe the new Apple TV this fall . Steam already goes with Apple on Steam VR and they always tried to enter the living room, nothing really worked out so far. I‘m sure they‘re gonna move with someone in the future. It might not be an instant high performance console but cloud gaming will also improve in the future.

      As for the stats. I think it‘s not that bad. Keep in mind Wii and 3DS made a huge part of the sales back then. A mobile console and a casual one. Both went for smartphone gaming. Switch combines it and it seems to be a very good idea. For the true gaming consoles there isn‘t much of a change. Anyway, an entertainment streaming device which can also be used for more serious gaming seems to be the next step. I think we are going to see better attempts soon and in about 3 years maybe a solution which fits for more people. Depends if and what company makes a move.  

      • Avatar

        nbplopes

        In reply to Lars lalaa:

        Don't know. I don't think it will be this year. On another hand Apple always preferred for the time being local solutions rather than cloud based. Including Machine Learning, so I would say much less gaming.

        That is, for Apple, the Cloud power is to support local computing not to replace it. For other it seams that devices are there to service Cloud Computing Platforms.

        Different views, each with advantages and disadvantages for the user.

        So I would think that if Apple decides solve problems of the gaming industry in the living room, DEN or young peoples rooms, I would think game streaming is out of the question.

        This ship looks to be sinking (the glorified gaming console). Even though the global value of video games market is increasing. That is why Nintendo came up with the Switch the way they did. But I believe that the value needs to be broader, its still too thin to be a blockbuster. Nintendo DS in 2008 outsold XBOX One and Playstation IV combined in 2016 in units. The first 2 iPad sales quarters of 2017 already sold more than Playstation IV and XBOX One combines in the entire year of 2016. That is how bad the console gaming market is. This goes in high contrast with the picture E3 seams to want to present when it comes to console gaming.

        All in all I would like a powerful entertainment machine in the DEN or the living room that covers all sorts of entertainment needs very very well, when it comes to games XBOX levek if not better, but not a dedicated gaming machine irrespective of how powerful it is. So I will hold on to my XBOX One and it might even be the last XBOX I buy if MS continues to follow this trajectory.

    • Avatar

      Chris_Kez

      In reply to nbplopes:

      I think a lot of people who bought the last generation of consoles were part-time gamers at most. Many of them didn't jump back in for this generation because the little time they would have spent gaming was spent on other forms of entertainment, including casual gaming on mobile. Xbox 360 still works fine for streaming Netflix, Vudu, etc. And those capabilities can be updated more inexpensively with dedicated streaming boxes.

      To the extent that Xbox and PS are fighting over the smaller consumer base, it is because those are the core gamers who are willing to pay for a gaming console rather than a cheaper streaming box. They in turn influence the slightly larger but still small market of people who don't game much but still have the disposable income to buy a console.

  6. Avatar

    Jules Wombat

    This is obviously a failing formula. Pretty obvious to anyone interested in global sales and not a blinkered US centric view.

  7. Avatar

    awright18

    I think the target audience for this device will pay $499 without question.  The original Xbox One day one edition was $499 although it did come with the Kinect.  There were lines of people at best buy ready to put down $500. I think the gamestops and ebays of the world will be flooded with old XBONES in order to facilitate the purchase of these things. 

  8. Avatar

    Rob_Wade

    Well, we bought the original Xbox One w/Kinect for very specific reasons and features (none of which involved gaming), almost none of which exist anymore because of what Microsoft has done to the dashboard and the Kinect. We paid $500 and enjoyed it for around a year. Now, pretty much all the apps we use are available on our smart TV. Our satellite provider doesn't have any 4K content, so we have no need for a 4K television at the moment. I just don't see what the One X brings to the table to make it worth throwing away another $500.

    • Avatar

      SvenJ

      In reply to Rob_Wade: I agree with you. None of the reasons I have an Xbox One S really involve gaming. I had to buy a Kinect and an adapter to hook the Kinect to the S. I imagine I will need an adapter adapter for the X, if it even supports a Kinect. I get the appeal for gamers, but some of us were looking forward to the Living Room entertainment system it could have been. Too bad the gamers rebelled against that, and MS couldn't find a way to appease both camps.


    • Avatar

      Minok

      In reply to Rob_Wade:

      It is indeed a problem in the modern 'technology appliances' that the promise and features at point of release being reduced and removed over successive updates of the software have burned a lot of customers. TiVo stripped features out of its devices. Microsoft removed features from its consoles. Apple reduced/crippled its AppleTv. Its frustrating for customers; burn me once and I no longer trust you.


      If the target is the 16-30 year old crowd, then their strategy may work. For those of us in the 40+ space, we are really sick and tired of having 3-5 devices plugged in at home that all do very similar but never complete solutions due to business reasons, not technology reasons.

      I cannot play my music library on my Echo. I cannot get a proper and simple shuffle-and-repeat from the Apple music player phone app. Yet the two should be easily able to do both.

      I cannot watch Amazon Prime or YouTube videos on my AppleTv, nor Tivo. So I have an AppleTv, and Xbox360s, and a TiVo HD... and now I'm supposed to think about another device? In a resolution my eyes won't really appreciate and requires the purchase of a new TV because why?


      The one nice side effect is the prices of the Xbox OneS should come down and that might be reason to upgrade the 360s; maybe.

  9. Avatar

    Brian560

    I have always wondered if it is possible to use these consoles to replace a desktop PC

  10. Avatar

    Bats

    "This is, I think, a winning formula." -PT

    Lol... Didn't he say something like this for the Xbox One S ? He said "This is what winning looks like." Then Sony went on and dominated console sales during the holidays.

  11. Avatar

    Bats

    All in all, this is a stupid move by Microsoft. Really stupid. They should never have announced the price of the Xbox One X. Of course, Paul wouldn't understand this. When you are losing badly, like how Microsoft is losing the war now, you don't show your adversary your playbook. Especially when your adversary is Sony. In my opinion, Yes, the $499 is reasonably priced. However, all Sony has to do is offer $449 for their console and if/when they do that....Microsoft is done. 

    Furthermore, what if the rumors are true? What if, in response to Microsoft's upcoming console, Sony releases the Playstation 5 and matches the Xbox One X in every category? LOL...it's possible, because Sony is, ...afterall...Sony. 

    People need to remember, when the orginal Xbox was released it went up against the Playstation 2 and didn't really make much of a dent, despite the console housing better tech and letting the world know that fact. Then the Xbox 360/RROD and the Xbox One happened and now Scorpio. My point is this, the Xbox One X has to do a lot more than price the console reasonably. Sony owns this space and they are not showing any signs of relinquishing any share of it to the Microsoft. Microsoft should've kept this price secret as is Scorpio. There is absolutely no kind of assault, like a surprise attack. Microsoft just told Sony "We're coming for you" and you can sure bet,the latter will respond. 

    • Avatar

      Chris_Kez

      In reply to Bats:

      I'm not sure you've really thought through your comment. When exactly should Microsoft reveal the price? If the concern is Sony dropping price, then Sony can always announce that within hours of Microsoft announcing the price. Sony doesn't have a new console coming out this year as far as I know, so it's just a matter of updating the promotional offers on their existing stuff.

  12. Avatar

    Hifihedgehog

    12 GB GDDR5 Memory

    Ultra HD Blu-ray Drive

    6 Tflops AMD Graphics


    Those three specs alone make it well worth the $100 price hike. The game library, even more important, is equally compelling. Well played, Microsoft. Your move, Sony.

  13. Avatar

    aelaan

    Paul: Can you elaborate on the "far more powerful"? I was a little underwhelmed with the specifications. What does it mean when it has 8 customized x86 cores? I think, personally, that the power would come from a faster sata bus, I am running an Xbox one S and a PS4 Pro and what I see most of the time is the long waits between levels (Prey, Sniper Ghost Warrior 3 to name some). I mean, I purchased my PS4 Pro for a great deal (429 CAD including taxes) the XB1X will be 599 + 13% HST (676.87 CAD) that is steep for a gaming console. On the other hand it is NOT always about the money, I think we will see XB1X and home media come closer again. The Scorpio engine will hopefully not be pushed to the limit, but for Petes' sake we need to get some speedy SSD solution, done with the spindels already. I think the playing fields are leveled, but as it was mentioned on the YouTube stream: All the games will run on both Xbox One S and PS4 but on the pro versions we might just get some additional boost functions. I am certain that with the delivery of the XB1X Sony is going to rethink their strategy.... I hope!

    • Avatar

      FreeJAC

      In reply to aelaan:


      It's custom tuned. From the Xbox web stite. "To maximize performance and minimize power consumption, Xbox One X uses the hovis method, a cutting edge digital power delivery system that custom tunes each console’s voltage."


      They are also claiming faster load times due to the memory bandwidth. "Memory bandwidth

      Faster load times

      Game graphics are faster and more detailed with 326 GB/sec memory bandwidth, to keep your gaming momentum flowing."


      Price will come down so just wait....

    • Avatar

      Narg

      In reply to aelaan:

      Elaborate on "far more powerful?" Really? You can Google the numbers and figure it out.

  14. Avatar

    Darmok N Jalad

    From what I saw, most of the content they demoed didn't look that much better than what I've already seen on currently available consoles. Horizon Zero Dawn and Uncharted 4 are both visually breathtaking games, for example. What I saw didn't really take me to the next level like XboxOne and PS4 did. Maybe it was just the unfinished nature of the games, but none of them really wowed me other than maybe Metro. Some of the more unique titles they showed didn't really look like they needed a 4K console because they were cartoon style. If they don't have some good first party titles to leverage, then I'm afraid the horsepower will go unnoticed since the PS4 Pro will also be targeted.

    And to answer the premium comment, the CPU cores are just faster Jaguar cores (2.3ghz vs 1.75ghz). The real gains are the bump in Compute Units (40 vs 16), GPU clock bump (1172 vs 914) and the huge bump in memory bandwidth (326GB/s vs 68GB/s).

    • Avatar

      MikeGalos

      In reply to Darmok N Jalad:

      That's what happens when you try to differentiate the difference between 4K HDR and 1K by watching a video on your phone.

      • Avatar

        Darmok N Jalad

        In reply to MikeGalos:

        Nope. And that's not what I'm taking about. When I'm watching visuals, it's the attention to detail. Just one example was in Assasins Creed. The character jumps onto a fabric roof and it doesn't move or act or react like fabric at all. Another would be the zombie game. Wasteland buildings that are perfectly square with sharp corners. Like I said, maybe it's just that they games aren't done yet. I know resolution won't be easy to discern. And I guess I missed Anthem. I watched maybe 60 minutes of the show.

        • Avatar

          Waethorn

          In reply to Darmok N Jalad:

          I noticed the other day when I purchased Mirror's Edge Catalyst for $13 on PS Store that in the opening scene, Faith bends over to stretch, but her hair stays upside-down and doesn't fall down because of gravity. It's little things like that that really drive me nuts.

    • Avatar

      jrickel96

      In reply to Darmok N Jalad:

      It's really difficult to tell the difference unless you actually look at the output instead of a video relay of it.


      It's like the 8K screen U2 is using on their current tour. If you watch video of it it is no where near as breathtaking as being there.


      Retail has been told there's a huge difference between the PS4 Pro and the X1X. And retail will push the X1X because of it. They believe it will sell more 4K TVs and also sell more of those pricier UHD discs that brick and mortars are carrying.


      EA has said that Battlefront 2 will be optimized for the X1X, so I expect we'll get PS4 Pro comparisons in November. Retail has seen them demoed next to each other and said the X1X is noticeably superior.

      • Avatar

        BoItmanLives

        In reply to jrickel96: Retail has seen them demoed next to each other and said the X1X is noticeably superior.

        Citation needed. Gotta call fanboy BS on that. EA isn't going to make one console version noticably better than another on a multiplat. It costs them sales otherwise. They're in the business of selling games, not consoles.

        • Avatar

          MikeGalos

          In reply to BoItmanLives:

          Yes. They're in the business of selling games not consoles. Which means they're competing on each platform against other games ON THAT PLATFORM which means they'll make them as compelling ON THAT PLATFORM as they can by taking advantage of that platform's capabilities.


    • Avatar

      rameshthanikodi

      In reply to Darmok N Jalad:

      I seriously doubt you watched with both eyes open. The graphics in the Anthem demo alone blew me away.

  15. Avatar

    wolters

    I'm assuming the Kinect will still work with the same adapter as the XBOX S. And Assuming it still has the same media capabilities (OneGuide namely) as the XBOX One/S.

  16. Avatar

    canamrotax

    I think the price and capability is fine. Once I upgrade to a 4K TV, I will order this. As for media, my Xbox One S is already what my wife and I watch our digital content on.

  17. Avatar

    cawoodstock

    I'm happy. Acceptable price, great looking games, and some interesting exclusives. Seems silly, but I'm excited for improved ui responsiveness, shorter load times, and all the other performance gains that we are sure to see.


  18. Avatar

    Neville Bagnall

    Nice recursive naming - well, its better than XBone :) 

    X-Box One X

    X-Bo̶x̶ On̶e̶ X   

    XBOX

    And by extension, XBOS?

    (Regarding the dash between the X and B, I refer you to previous Xbox logos, the blibbet and the Microsoft PacMan logo)

  19. Avatar

    Troughley

    This was a home run. If you don't need 4K Xbox one will still drive all new releases. If you want that next step go for the X. One incredible presentation.

  20. Avatar

    DarrellPrichard

    No doubt the XOX will drive sales of 4k TV's and visa-versa. This is a win/win for BestBuy, Amazon, etc. I expect to see some wickedly priced XOX/4k TV bundles this holiday season.

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