Microsoft Updates Xbox One Branding

Posted on June 14, 2017 by Paul Thurrott in Xbox One with 23 Comments

Microsoft Updates Xbox One Branding

Remember that Xbox One “S” logo that we thought was for “Project Scorpio”? It was for the Xbox One S, and is part of a nice branding update.

Blame this one on “fog of war,” I guess. But I saw “S” and figured it must be related to “Scorpio.” But that “S” really just stood for “S.” As in “Xbox One S.”

It’s obvious it retrospect. But that’s how our minds work: You get stuck on one thing and it’s nearly impossible to move past it. It’s like trying to remember a song while listening to a different song.

Anyway, if you look at the new Xbox One branding in the image above, you’ll see that “S” logo style used with Xbox One S. And a similar “X”, with the same slash, for Xbox One X.

What was that song again?


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