Xbox One X Gets Off to a Strong Start

Posted on August 24, 2017 by Paul Thurrott in Xbox One with 20 Comments

There’s no information quite like anecdotal information, but if you piece together what we know about Xbox One X pre-orders so far, one fact emerges: This thing is already selling faster than Microsoft expected.

Ladies and gentlemen, I present Microsoft’s Aaron Greenberg.

“We’re gonna make as many Xbox One Xs as we can make,” he told DualShockers, noting that the demand so far has been “overwhelming.” “All the signs are that it’s gonna be the number one hit product of this Holiday, so we’re gonna keep up with demand the best that we can.”

So how well is Xbox One X selling? It’s already sold out, Greenberg told a German YouTube v-logger this week at gamescom.

“[Xbox One X] sold out at Amazon I think in twenty-five minutes,” he said (according to a transcript provided by WCCFTech. “We expected our total inventory to last about a week and it sold out in less than a day.”

Greenberg does seem to acknowledge that the notion of selling out of a product whose stock is artificially limited is somewhat absurd. But when you consider that Xbox One X was made for the fans, it’s still pretty impressive.

“We don’t share the amount of inventory, but the Project Scorpio Edition was for those core fans, the people that used to line up in front of the stores. We knew they would be digitally pre-ordering that and we wanted to make a special edition just for them. It’s nice to see the response.”

So, it’s sold out on Amazon. But what about the other retailers that are offering Xbox One X for pre-order?

As it turns out, it’s sold out everywhere: Not just Amazon.com, but Best Buy, GameStop, Microsoft Store, Target, and Walmart all list the console as being sold out.

Adding fuel to the fire, Neowin reports that the Xbox One X Project Scorpio—which, again, is just a limited edition version of the console—has already outsold the Sony PlayStation 4 through 2017 so far. “The Xbox One X currently ranks 66th on the Amazon Best Seller List for 2017, well ahead of the mid-generation refresh from Sony,” the site notes.

So there you go. The real proof, of course, will be when the normal version of the console starts selling, and over time, as we compare sales, as much as is possible, with those of Sony’s PS4 Pro. But this looks like an encouraging start.

 

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Comments (20)

20 responses to “Xbox One X Gets Off to a Strong Start”

  1. aemond

    Small error in the article: "has already outsold the Sony PlayStation 4" should read "has already outsold the Sony PlayStation 4 Pro".

    • Darmok N Jalad

      In reply to aemond:

      And if you're really cleaning it up, those sales are for Amazon US only. Sony fairs much better outside the US. I'm actually a little curious how many people order consoles through Amazon, since you often get hit with the sales tax due to their operating presence in so many states. Other merchants might not charge that sales tax, which ends up being a sizable savings on a $500 purchase.

  2. Darmok N Jalad

    Amazon has started another round of preorders, which seems kinda odd. Is there some sort of issue with the known quantity that will be available? If you go there now, you can preorder one, at least at the time of this post anyway.

  3. Roger Ramjet

    Looks for once that Microsoft has been masterful in tactics and execution. Nice to be in the drivers seat for a holiday season. Their timing and feature synergy for 4K/HDR TV combo with 1X for holidays is really Strong. That's , like, superior execution that just leaves competition fuming with no good answers. And then of course there is the halo effect that comes from full game compatibility with other Xb1s. The whole generation benefits. Bravo.

    • PeteB

      In reply to Roger Ramjet:

      Found the MS employee. Scalpers say hi.

      Scorpio still has no exclusive IP to support sustained sales. Sorry to burst your PR bubble.

      • Roger Ramjet

        In reply to PeteB:

        Lol. I actually do the tech blog rounds for idiosyncratic investment research, I found I just enjoy following product development in tech, vs most other things, they are moving the world forward. I follow MS more heavily because I put a good percent there as a contrarian when certain important professional analysts (GS, I am looking at you :-)) counted them out and said don't touch it with a 10 foot pole.

        But based on what I have been seeing here and elsewhere, I am liking GOOGL also (although not priced at my usual pick em up cheap approach) so I might put in something. I do sincerely believe MS has good timing on this console, but it could be my pocketbook telling me that, I could be wrong. In the bigger scheme of things gaming - and a niche console at that - is small fry anyways, vs. some of the areas Google is making progress in (MS also doing well mostly in cloud).

        To be clear, I don't work for, and never worked for MS, or any tech company, and I have no other business with them, except as a (very) small investor, which as I said is the rationalization I visit these blogs apart from just nerd following, same way normal people follow football or something.

  4. OwenM

    I've been getting the impression lately that not all is well in the PS4 community, and there's a lot of Sony fans about ready to jump ship. Maybe this is what they needed?

  5. carlrhorn

    I pre-ordered 2 Project Scorpios from the Microsoft Store in White Plains, NY. One of the managers indicated that the store had 40 of them for sale. They had 4 left as of about 4:30pm on Monday and he indicated that all of the stores were sold out. I was told they gave Best Buys 16 units per store to sell. The math on this is pretty easy to figure out. How many ps4 pro's has Sony sold? How many do you think were sold on Amazon? I would guess they probably made 100,000 of the Project Scorpio edition for sale world wide. I am curious to see if Microsoft will reveal the actual number of units that are pre-ordered but the fact that they have outsold the ps4 pro in a day or 2 on Amazon is very impressive no matter how you break it down. I can't wait to pick mine up launch day.

  6. mjw149

    Well, the SNES classic sold out in 12 minutes, so pfft that's nothing.


    Seriously, though, anyone could see this coming, it's really a generational leap and the fact that it's pitched as xbox 1.5 is the only thing that will hold it back.

  7. wolters

    I just received an e-mail, just now, that it is back in stock at Amazon as of 10:55AM CDT.

  8. Tony Barrett

    Anyone surprised? No. How many did MS make available for pre-order exactly? When you limit (or control) pre-order supply, it always looks good when they 'sell out'. It creates the right type of vibe MS want. Make people think it's hard to get, and they'll want it all the more. This is also the day 1 limited edition, which generates even more madness.

    I think it's safe to say the fanboys took their fair share. The reset will end up on Ebay just after launch at stupidly inflated prices, just right for those prepared to pay *way over* the odds.

  9. jrickel96

    Outselling the PS4 Pro in a couple of days on Amazon is impressive. It surpassed nearly 9 months of PS4 Pro sales in just a day or two.


    This may be a case like the Elite Controller. MS wasn't sure if it'd sell in large quantities and users responded. You build a record breaking console and charge a reasonable price for it (and $499 is considering the hardware) and people will buy it.


    Will they pass up the PS4 overall? Maybe in time. The PS4 is reaching saturation point just like the 360 did. Remember how far ahead the 360 was and how the PS3 caught up on the back end of the generation and pretty much caught up. Same thing happened in the early 90s between the Genesis and SNES. Genesis was way ahead and the SNES caught up. Many of these situations happened when the leader had double the sales of the closest competitor.


    The One X, an inexpensive One S, and some great games will spur the Xbox. Even if it never catches up, it will still be a profitable generation for MS, profitable for developers, and fun for gamers.


    Looking forward to my preorder shipping.

  10. Darmok N Jalad

    Funny how many Xbox folks were wanting something that focused on games. I guess we might see that price cut on PS4 Pro just in time for the holidays? I know I'm holding out.

  11. dnation70

    maybe because it doesn't have a Intel processor to fuck it up :)


  12. Lewk

    I'm a PC gamer and as I get older in life, I'm finding it more and more annoying that I have to tinker with my desktop PC; my hardware, my software, the graphics settings on a per game basis, multiple stores of games from steam to GOG to Origin and uPlay, that I'm ready to throw in the towel. I think this is the time I jump to consoles. Where a console can produce high fidelity graphics that are equivalent to my PC and for a third of the price, AND without the hassle of tweaking everything that I can just jump right in and play, it's time to make the leap. The one thing holding me back the past couple of years has been the controller, I'm a mouse and keyboard guy and I have struggled in the past very badly playing FPS's with a controller. But I'll give it a go..

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