Microsoft Announces a Global Launch for Xbox One X

Microsoft will launch the Xbox One X globally with both live and virtual events on November 6, the night before the video console is offered for sale.

“Xbox One X launches in less than two weeks and we’re gearing up for the biggest global launch in Xbox history on November 7,” Microsoft’s Will Tuttle writes. “Whether you’re planning to join one of the many celebrations happening the night before launch or tuning into the live broadcast to watch it unfold on Mixer, you can participate in the Xbox One X launch no matter your location.”

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To be clear on the schedule, Xbox One X will be made available for sale to customers on Tuesday, November 7, 2017. But the launch events are being held the night before, on Monday, November 6, 2017. If you’re attending a live event, that means you’ll have the opportunity to purchase a console at midnight.

Here’s what’s happening.

Xbox One X Launch: Live. Microsoft will host a party at its flagship retail store on 5th Avenue in New York City on the night of November 6. “Whether you’re picking up your pre-order, placing a new order, or stopping in to experience true 4K gameplay, we’ll be handing out exclusive Xbox swag and giving you a chance to win a new Samsung QLED 4K TV,” Microsoft notes. You can find out more here.

Watch the launch event virtually. Microsoft will be broadcasting one hour of its live New York launch event, “Xbox One X Launch: Live,” via Mixer on PC, Xbox One, Android, and iOS. It starts on November 6 at 11:00 p.m. ET. You can also watch on the Xbox channel on Twitch and Xbox channel on YouTube and Facebook Live.

Microsoft Stores and other retailers. Local Microsoft retail stores across the U.S. (including Puerto Rico because Puerto Rico is part of the U.S., Microsoft), Canada, and Sydney will celebrate the launch with “giveaways, gameplay and more.” Those who pre-ordered an Xbox One X can pick it up at 9 pm PT/midnight ET. Also, over 600 Best Buy locations, GameStop stores, and EB games will open at midnight local time (in Best Buy’s case, midnight ET, so 9 pm PT) to support the launch as well.

Global events. There are also local celebrations happening around the globe, including France, Germany, and the United Kingdom. Check out the Microsoft blog post for details.


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Conversation 10 comments

  • nbplopes

    24 October, 2017 - 10:19 am

    <p>How many times MS needs to announce the same thing, over and over and over and over …</p>

    • winlonghorn

      24 October, 2017 - 10:45 am

      <blockquote><a href="#209898"><em>In reply to nbplopes:</em></a></blockquote><p><br></p><p>The same thing? This event was not known to be planned (at least publicly) until now. :S</p>

      • nbplopes

        24 October, 2017 - 6:21 pm

        <blockquote><a href="#209902"><em>In reply to winlonghorn:</em></a></blockquote><p><br></p><p>Ha ok. So this announcement it’s all about the party over an announced release date of a product that was already anmounced.</p><p><br></p><p>People need assurance that it’s really happening.</p><p><br></p><p>My mistake.</p><p><br></p>

    • warren

      24 October, 2017 - 10:52 am

      <blockquote><a href="#209898"><em>In reply to nbplopes:</em></a></blockquote><p><br></p><p>Quit your whining. You can't seriously expect a company to remain silent about what is probably its biggest product launch of the year?</p>

      • MoopMeep

        24 October, 2017 - 12:42 pm

        <blockquote><a href="#209904"><em>In reply to warren:</em></a></blockquote><blockquote><em>biggest? What about the nintendo switch…. which has been outselling xbox and ps4</em></blockquote><p><br></p>

        • winlonghorn

          24 October, 2017 - 2:13 pm

          <blockquote><a href="#209921"><em>In reply to MoopMeep:</em></a></blockquote><p><br></p><p>He said, "It's biggest" meaning Microsoft's :)</p>

  • winlonghorn

    24 October, 2017 - 10:19 am

    <p>Sweet! I am using a week of my vacation time that week too. I am really looking forward to this. Midnight Xbox One X gameplay for the win! Thank you for this tip!</p>

    • monkeyboy

      25 October, 2017 - 9:01 pm

      <blockquote><a href="#209899"><em>In reply to winlonghorn:</em></a></blockquote><p><br></p><p>You'll be the only one even interested in buying the XBox One X S 2.5 2017 Edition.</p><p>Seriously MS, just stop. Stop trying to make XBO happen. It ain't gonna happen.</p>


    24 October, 2017 - 11:18 am

    <p>Has there been any success taking these devices and turning them into fully functional PC's running Windows 10 Pro? That is what these devices are … right? I would probably buy TWO if I could do this … In a New York minute.</p>

  • iPhoneX

    25 October, 2017 - 10:18 am

    <p>It's a great commercial, and a great system. Looking forward to seeing what happens after the launch.</p>

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