Niko Partners reported this week that Microsoft has now sold over 12 million Xbox Series X and S consoles despite global supply chain issues.
“This would put Xbox Series X|S over 12 million shipped according to our estimates,” Niko’s Daniel Ahmad tweeted. “The dual [model] strategy has paid off for Microsoft amid the supply chain issues [and] semiconductor shortage. Increased production of [Xbox Series] S allowed for more Xboxes on shelves than if they only had X.”
That shows some agility on Microsoft’s part. As you may recall, Microsoft Xbox head Phil Spencer had predicted in 2020 that the firm would sell more Xbox Series X consoles upfront because fans would want to snap up the more capable console. But he also predicted that Xbox Series S would sell better in the long run. But by prioritizing the lower-cost console, Microsoft was able to up its numbers.
Microsoft is unlikely to ever confirm any hard numbers. But in an interview with The New York Times, Spencer said that the Xbox Series X|S has already outsold all previous generation Xbox consoles despite the supply chain issues.
“When you think about trying to go get an Xbox or a new PlayStation right now in the market, they’re really hard to find,” he said. “And it’s not because supply is smaller than it’s ever been. Supply is actually as big as it’s ever been. It’s that demand is exceeding the supply for all of us. So it’s our job to get the supply there to meet that demand.”