This week, in Las Vegas, the largest consumer electronics show of the year is happening and while we will see the latest drones, laptops, and refrigerators, there is one trend that is already clear; shoving a digital assistant into everything. This may not be a bad thing, in the end, but for now, there is going to be a fierce battle for superiority which is going to take us down a confusing road.

Amazon has Alexa, Microsoft has Cortana, Apple has Siri, Google has the Google Assistant and Samsung has Bixby. The problem is that all of these companies want their platform to be the winner of the AI assistant war and while competition is a good thing, every piece of tech you buy going forward will have one of these assistants baked in.