Google is testing a new type of ads for Google Images. The company is introducing new shoppable ads on Google Images that lets users quickly shop for things they see within Google Images.
The feature works much like Instagram’s shopping experience. It essentially overlays shopping tags over images within Google Images that you can click on to purchase something. For example, if you are looking for home office ideas, Google will display ads on Images that you can tap on to view the price tags for the different items, and clicking on them will allow you to purchase them.
“Let’s say a shopper is searching for home office ideas on her mobile device or desktop and goes to Google Images to explore ideas around how to organize her room. She can scroll through the images, hover over any sponsored ad with the price tag, and see the items for sale in the image — along with prices, the brand, and more. We’ll continue to roll this out to more categories across more retailers over the next few months,” the company said.
As Engadget notes, this is only a limited test for now, and it’s only appearing for certain tags. But more importantly, the shopping tags only appear on sponsored ads, so they don’t appear on every other image on your search results. The company is also bringing other shopping ads to Google Images as part of the latest updates.