Google to Rethink New Search Redesign Following Backlash

Posted on January 24, 2020 by Mehedi Hassan in Google with 16 Comments

Earlier this month, Google introduced a major change to the search results design. The company brought the changes it made to search results on mobile to the desktop this month, but the change wasn’t well-received by users at all.

With the new design, Google introduced favicons next to site addresses in the search results, making them harder to distinguish from ads within search results. The change was heavily criticised as it made it harder to differentiate between ads and actual search results, which — as you would expect — annoyed a lot of people.

Following the backlash, Google is now going to rethink the new design. The company today announced that it’s going to experiment with new placements for favicons. “Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop,” said Google.

The company claims that the new design was well received by users on mobile screens, and web publishers also liked having their favicons on search results. Results from early tests on desktops were also apparently positive. “We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time,” Google tweeted. It’s not clear exactly when these new placements will go live, but for now, Google seems to have backtracked on its previous decisions.

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