Google Brings Continuous Scrolling to Search on Mobile

Posted on October 14, 2021 by Paul Thurrott in Google, Mobile with 1 Comment

Google announced today that it is bringing continuous scrolling to search results on mobile, with no need for separate pages.

“We’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices,” Google’s Niru Anand writes in the announcement post. “Now, when you reach the bottom of a search results page on your phone, the next set of results will automatically load with relevant information.”

The idea here is that while most people find what they’re looking for near the top of search results, you still sometimes need to scroll further, and that that currently requires multiple pages of results. But with continuous scrolling, there are no more pages. Instead, as you keep scrolling, more results appear on the same page. So there’s no more “See more” button.

The continuous scrolling search experience is rolling out now, gradually, to most English searches on mobile devices in the U.S., Google says.

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Comments (1)

One response to “Google Brings Continuous Scrolling to Search on Mobile”

  1. Chris_Kez

    Just for fun I tried a Google search and scrolled to the bottom. It is kind of amazing how much stuff, and how many different events, they pack into that first page, which runs about eight screen lengths on my iPhone. I don’t know if it applies to visual media, but the word “cacophony” sprung to mind. There’s ads, videos, websites, places, a few different versions of “people also search for”, etc. If I hadn’t been slowly adapting to this stuff over the past decade I would be completely overwhelmed. If I asked my dad to scroll through he might think he was having a stroke.

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