Google Fiber Rebrands to GFiber Following Merger With Astound Broadband

Google Fiber is rebranding to GFiber following a recent merger with US telecommunications company Astound Broadband. The new company, which will be majority-owned by investment firm Stonepeak, aims to become a “leading independent fiber provider” once the deal closes in Q4 2026.

The fiber broadband Internet provider first started its activity in 2012 in Kansas City, and it later expanded its network to dozens of cities across other states, including California, Arizona, Colorado, Iowa, and Tennessee. “The combination of GFiber’s high-growth metropolitan networks with Astound’s established infrastructure, team and capabilities creates a highly complementary, national network platform,” the company said earlier this month.

PCMag reported yesterday that GFiber has started emailing customers to reassure them that “nothing is changing” about the current service. “The GFiber executive team will continue to lead the company as we step into this next chapter,” the email reads. “We’re focused on creating an Internet experience you can actually love – yes, with great speeds and unparalleled reliability – but fast and reliable is just the beginning.

In December, the GFiber team announced that it had upgraded its optical network to 25G PON, enabling 20 Gbps speeds. The fastest speeds customers can currently get with GFiber are up to 8 Gbps up and down with the $150/month 8 Gig plan.